# HeatMap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heatmap

- Industry: Software
- Headquarters: New York, US
- Website: www.heatmap.com/
- Total disclosed funding: $4M
- Latest round: Seed (Aug 9, 2024)
- Investors on record: 7

## About

Founded in 2023 by CEO Dylan Ander and based in New York, US, HeatMap, Inc. specialises in on-site analytics, providing tools for eCommerce businesses to optimise their websites based on revenue-driven insights. In August 2024, Heatmap raised USD 4 million in seed funding led by investor Vine Ventures, with participation from investor PowerOne Capital Markets, El Cap Holdings, Hawke Ventures, Mu Ventures, Pari Passu Venture Partners, and Quikr.
 
HeatMap, Inc.'s flagship product is its revenue-based heatmap, which allows businesses to see the revenue impact of every click on every element of their website. These heatmaps show the revenue generated by each click on a webpage, offering a clear view of which elements are profitable. This feature enables users to drop off on a page and how that impacts revenue, helping businesses identify and optimise underperforming sections. Additionally, HeatMap's AI-powered prediction engine offers actionable recommendations to improve website element revenue per session. The tool also provides anonymised recordings of user sessions, allowing businesses to watch visitors interact with their site and make data-driven optimizations. The platform provides a dashboard that displays key metrics such as revenue per session, scroll depth, and site speed, offering a view of website performance. HeatMap integrates seamlessly with e-commerce CMS platforms and split-testing tools, ensuring implementation and use.

The company generates revenue through a monthly subscription, which costs USD 69 per month.

The company will use the August 2024 funding to drive growth and launch their custom-built artificial intelligence model for website improvement recommendations.

## Funding rounds

- Seed, Aug 9, 2024, $4M — PowerOne Capital Markets, Hawke Ventures, El Cap Holdings, Vine Ventures, Pari Passu Venture Partners, Mu Ventures, Quikr

## Investors

- PowerOne Capital Markets — Seed
- Hawke Ventures (https://capitalatlas.ai/funds/hawke-ventures) — Seed
- El Cap Holdings (https://capitalatlas.ai/funds/el-cap-holdings) — Seed
- Vine Ventures — Seed
- Pari Passu Venture Partners (https://capitalatlas.ai/funds/pari-passu-venture-partners) — Seed
- Mu Ventures (https://capitalatlas.ai/funds/mu-ventures) — Seed
- Quikr — Seed