# Heaps Normal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heaps-normal-pty

- Industry: Consumer Products
- Headquarters: Canberra, Australia
- Website: www.heapsnormal.com
- Total disclosed funding: $7M
- Latest round: Series A (Nov 30, 2021)
- Investors on record: 9

## About

Based in Australia, and founded in 2020, Heaps Normal Pty Ltd. operates as a non-alcoholic beer company that offers full-flavored XPA and classic lager without the downsides of alcohol. In November 2021, Heaps Normal Pty Ltd. raised USD 8.5 million in series A funding led by the company's management, with participation from Ordinary and Athletic Ventures. As of May 2023, the company's products are stocked in over 2,000 venues and retailers around the country.

Heaps Normal Pty Ltd.'s flagship product is the Heaps Normal XPA, a full-flavored Extra Pale Ale with a 0.5% alcohol level, followed by the Heaps Normal Lager, Quiet XPA, and the Half Day Hazy Pale Ale. A blended case of all three beers is also available from the company. In addition, the company sells tee shirts, bucket hats, totes, iron-on patches, tinnie holders, enamel pins, hoodies, and beanies.

The company plans to use the series A funding to fund its new brewhouse and the research and development of its new products.

## Funding rounds

- Series A, Nov 30, 2021, $6M — Archangel Ventures, TEN13, Athletic Ventures, Flying Fox Ventures, Ordinary, Jake Belle Pty Ltd
- Seed, Oct 30, 2020, $1M — StartMate, Archangel Ventures, Flying Fox Ventures, Cornish Group Investments Pty Ltd, Dropbear Fund Pty Ltd, Jake Belle Pty Ltd

## Investors

- StartMate (https://capitalatlas.ai/funds/startmate) — Seed
- Archangel Ventures (https://capitalatlas.ai/funds/archangel-ventures) — Seed, Series A
- Flying Fox Ventures (https://capitalatlas.ai/funds/flying-fox-ventures) — Seed, Series A
- Cornish Group Investments Pty Ltd — Seed
- Dropbear Fund Pty Ltd — Seed
- Jake Belle Pty Ltd — Seed, Series A
- TEN13 (https://capitalatlas.ai/funds/ten13) — Series A
- Athletic Ventures (https://capitalatlas.ai/funds/athletic-ventures) — Series A
- Ordinary (https://capitalatlas.ai/funds/ordinary) — Series A