# Heap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/heap

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.heap.io
- Total disclosed funding: $203M
- Latest round: Series D (Nov 24, 2021)
- Investors on record: 20

## About

Based in San Francisco, US, and founded in 2013, Heap Inc. provides a platform for digital analytics. Mat Movassate is its co-founder and Ken Fine is the CEO of the company as of 2021. In 2019, Heap Inc. raised USD 55 million in series C funding led by new investor NewView Capital. In December 2021, Heap Inc. raised USD 110 million in series D funding, led by new investor Sixth Street Growth, with participation from other returning investors.

The company provides a digital insights platform that aims to help teams pinpoint digital pain points by collecting data on customers automatically. The platform attempts to algorithmically identify events and behaviors that most impact a digital experience. Its products are meant to help businesses understand how online interactions affect conversion rates, loyalty, and lifetime value. Heap ties newsletters, mobiles, apps, and email actions to unique identities for company analytics, going beyond websites.

The company generates revenue through its platform subscription packages, which include Growth (USD 3,600 annually), Pro, and Premier.

The company plans to use the series D funding received in December 2021 to boost global operations and accelerate the research and development of its digital analytics platform for product builders, growth marketers, and fast-moving analytics teams.

## Funding rounds

- Series D, Nov 24, 2021, $110M — Menlo Ventures, DTCP, Goldman Sachs Asset Management, Triangle Peak Partners, Maverick Capital, AllianceBernstein, Sixth Street, NewView Capital, The Private Shares Fund
- Series C, Jul 23, 2021, $55M — Menlo Ventures, New Enterprise Associates, DTCP, Triangle Peak Partners, Maverick Capital, AllianceBernstein, Initialized Capital, Pear VC, SharesPost, NewView Capital
- Series B, Apr 20, 2017, $27M — Menlo Ventures, New Enterprise Associates, Initialized Capital, Pear VC
- Series A, Dec 11, 2015, $9.1M — Menlo Ventures, New Enterprise Associates, SV Angel, Initialized Capital, Pear VC
- Seed, Aug 27, 2013, $2M — Redpoint Ventures, SV Angel, Salesforce, Inc., Y Combinator, WME Group, LLC, NetPrice, RTA Ventures

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series A
- Salesforce, Inc. — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- WME Group, LLC — Seed
- NetPrice — Seed
- RTA Ventures (https://capitalatlas.ai/funds/rta-ventures) — Seed
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B, Series C, Series D
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A, Series B, Series C
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Series A, Series B, Series C
- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Series A, Series B, Series C
- DTCP — Series C, Series D
- Triangle Peak Partners (https://capitalatlas.ai/funds/triangle-peak-partners) — Series C, Series D
- Maverick Capital (https://capitalatlas.ai/funds/maverick-capital) — Series C, Series D
- AllianceBernstein (https://capitalatlas.ai/funds/alliancebernstein) — Series C, Series D
- SharesPost — Series C
- NewView Capital (https://capitalatlas.ai/funds/newview-capital) — Series C, Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series D
- Sixth Street (https://capitalatlas.ai/funds/sixth-street) — Series D
- The Private Shares Fund (https://capitalatlas.ai/funds/the-private-shares-fund) — Series D