# Healthy Roots

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/healthy-roots

- Industry: Consumer Products
- Headquarters: Detroit, US
- Website: www.healthyrootsdolls.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Dec 18, 2020)
- Investors on record: 8

## About

Healthy Roots Inc. is a Detroit-based company focused on creating culturally relevant toys that promote diversity and inclusion in play. Their flagship product line includes beautifully crafted dolls designed to empower young girls of color.Founded in 2014 in Detroit, US, Healthy Roots Inc. specializes in developing culturally relevant dolls that encourage girls to embrace their identity. The company was co-founded by Yelitsa Jean-Charles, who has a background in product design and child development. Healthy Roots Inc. has successfully completed 2 funding deals, with the most recent being a SEED round in December 2020, raising USD 0.83 mn from investors including Backstage Capital and Lightship Capital, among others. The company has raised a total of USD 0.83 mn over its existence.Healthy Roots Inc. provides a unique line of dolls and educational resources intended to inspire young girls of color. Their products are specifically designed to encourage play that fosters self-love and self-acceptance, while also promoting understanding of cultural diversity. The dolls feature various hair textures and skin tones, enhancing representation and inclusivity. The company primarily serves individual consumers, schools, and organizations dedicated to promoting diversity in children's play.Healthy Roots Inc.'s revenue model includes direct sales of dolls through their website and various retail partnerships. Customers engage with the products via one-time purchases, with the primary revenue stemming from the sale of dolls and associated educational content. The pricing structure is designed to be accessible, aiming to reach a wide customer base including individual consumers and educational institutions.In December 2020, Healthy Roots Inc. raised USD 0.83 mn in SEED funding to expand their product offerings beyond dolls and to enhance brand visibility. The company plans to introduce new educational products aimed at promoting cultural awareness and self-identity, with potential launches slated for late 2023. Additionally, they are looking to penetrate new markets in Europe and Asia by 2024, leveraging the recent funding to bolster these expansion efforts and meet growing demand for inclusive toys.

## Funding rounds

- Seed, Dec 18, 2020, $0.8M — Broadway Angels, Backstage Capital, Alpha Bridge Ventures, Lightship Capital, The Community Fund, Sequoia Scout
- Seed, Jan 1, 2018 — Backstage Capital, Venture for America, New Voices Fund

## Investors

- Backstage Capital (https://capitalatlas.ai/funds/backstage-capital) — Seed
- Venture for America — Seed
- New Voices Fund (https://capitalatlas.ai/funds/new-voices-fund) — Seed
- Broadway Angels (https://capitalatlas.ai/funds/broadway-angels) — Seed
- Alpha Bridge Ventures (https://capitalatlas.ai/funds/alpha-bridge-ventures) — Seed
- Lightship Capital (https://capitalatlas.ai/funds/lightship-capital) — Seed
- The Community Fund (https://capitalatlas.ai/funds/the-community-fund) — Seed
- Sequoia Scout — Seed