# Healthy Mithai CO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/healthy-mithai-co

- Industry: Food
- Headquarters: Mumbai, India
- Website: www.healthymithai.co
- Total disclosed funding: $0.1M
- Latest round: Seed (Mar 6, 2025)
- Investors on record: 2

## About

Healthy Mithai CO, Inc., based in Mumbai, India, specializes in crafting traditional Indian sweets and snacks that prioritize health. Their innovative offerings are designed for health-conscious consumers seeking guilt-free indulgence.Founded in 2021, Healthy Mithai CO, Inc. operates out of Mumbai, India, focusing on providing healthier versions of traditional Indian sweets. The company has completed 2 deals, with its most recent funding round being a Seed round in March 2025, where it raised INR 13.3 million led by BeyondSeed, with participation from Yerram Foods LLP. The CEO, Prabhinder Grover, leads the company, which has not announced any changes in business strategy since its formation.Healthy Mithai specializes in offering a diverse range of traditional Indian sweets and snacks that cater to health-conscious consumers. Their core product offerings include sugar-free ladoos, diabetic-safe gujiyas, and a variety of regional mithais, all crafted using natural sweeteners such as Stevia. These products are designed to provide the sweetness of traditional sweets without the associated sugar spikes, making them suitable for individuals monitoring their glucose levels, including diabetics. The company emphasizes quality by using preservative-free ingredients and heart-healthy oils in their recipes, appealing to a wide customer base that values health and authenticity. Healthy Mithai's products are distributed primarily across major urban centers in India, including cities like Mumbai, Delhi, Bengaluru, and Chandigarh, as well as online, ensuring accessibility to a growing demographic of health-conscious consumers.Healthy Mithai generated revenue of INR 2,494.6 mn in the most recent year, 2021, with an EBITDA of INR 8,889.8 mn. The company’s revenue primarily comes from direct-to-consumer sales on its website, where customers can purchase products individually or in curated combos, such as the Sugar Free Ladoos Super Value Combo. Each product is marketed with emphasis on its health benefits, allowing for premium pricing reflective of the quality and unique selling points of offerings like the Royal Gulab Jamuns and Badam Halwa. By positioning itself as a provider of healthy indulgences, Healthy Mithai appeals to consumers who are willing to invest in guilt-free sweet treats, creating a sustainable revenue model that emphasizes quality over volume.In March 2025, Healthy Mithai CO, Inc. raised INR 13.3 million in Seed funding, which will be utilized to expand into metro and Tier-1 cities, launch products in retail stores, strengthen branding, and boost R&D for new innovations. The company plans to target specific urban markets for its expansion efforts.

## Funding rounds

- Seed, Mar 6, 2025, $0.1M — BeyondSeed, Yerram Foods LLP

## Investors

- BeyondSeed (https://capitalatlas.ai/funds/beyondseed) — Seed
- Yerram Foods LLP — Seed