# HealthPro Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/healthpro-brands

- Industry: Consumer Products
- Headquarters: Cincinnati, US
- Website: www.healthprobrands.com
- Total disclosed funding: $7.8M
- Latest round: Series C (Jan 31, 2007)
- Investors on record: 1

## About

HealthPro Brands Inc. is a Cincinnati-based company specializing in high-quality organic food products, notably fresh produce, catering to the increasing demand for sustainable and transparent food sourcing.Founded in 2003, HealthPro Brands Inc. focuses on providing organic food solutions. The company raised USD 7.75 mn in Series C funding on January 31, 2007, from River Cities Capital Funds, bringing its total amount raised to USD 7.75 mn. The current valuation stands at USD 26.619 mn. CEO Dave Cook leads the company in its mission to innovate in the organic food sector.HealthPro Brands specializes in high-quality organic food products, primarily focusing on fresh produce. Their core offerings are designed to meet the growing consumer demand for organic foods, which has seen significant growth from USD 20 bn to USD 40 bn over the last decade. The company emphasizes transparency in its supply chain, allowing customers to easily access information about the origin of products through QR codes. HealthPro Brands serves a diverse client base that includes grocers, foodservice providers, and industrial sales channels across the United States. By leveraging a strong distribution network, the company ensures that its premium products are readily available in various markets nationwide, directly addressing the needs of health-conscious consumers who prioritize quality and sustainability in their food choices.HealthPro Brands generates revenue through a multi-faceted transaction structure that includes partnerships with retailers, wholesalers, and direct-to-consumer sales. The company sells its products through established grocery chains as well as foodservice channels, allowing for a broad reach within the organic food sector. The transaction model typically involves bulk sales to retailers who then distribute the products to end consumers. Additionally, HealthPro Brands maintains a commitment to quality, ensuring that all products undergo rigorous testing to meet industry standards. Specific revenue details and pricing for products may vary, but the focus remains on delivering premium offerings that align with market demands and consumer preferences for organic and transparent food sources.HealthPro Brands intends to expand its offerings with new organic product lines aimed at addressing specific consumer demands. The company is also targeting expansion into new geographic markets to enhance its distribution network, with plans to enter several key urban regions by the end of 2024. The recent funding of USD 7.75 mn from the Series C financing will be utilized to support these initiatives, ensuring the company can innovate and grow its market presence effectively.

## Funding rounds

- Series C, Jan 31, 2007, $7.8M — RC Capital

## Investors

- RC Capital (https://capitalatlas.ai/funds/rc-capital) — Series C