# HealthiNation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/healthination

- Industry: Internet
- Headquarters: New York, US
- Website: www.healthination.com
- Total disclosed funding: $12M
- Latest round: Series B (Sep 30, 2008)
- Investors on record: 2

## About

HealthiNation, Inc. is a US-based media company specializing in high-quality health and wellness content delivered through a digital platform, primarily focusing on video-based health education.Founded in 2005 and headquartered in New York, US, HealthiNation, Inc. provides digital health content. The company has engaged in five funding deals, with the most recent being a funding round in April 2021, which raised USD 2.24 mn from investors including Intel Capital and MK Capital. CEO Michael O'Donnell leads the company, which focuses on empowering users through accessible health information.HealthiNation specializes in delivering high-quality health and wellness content through its digital platform, focusing primarily on video-based health education. The company’s core offerings include a diverse range of health-related videos covering topics such as nutrition, fitness, mental health, and chronic disease management. These resources empower individuals by providing them with accessible information that aids in making informed health decisions. HealthiNation targets a wide array of end users, including health-conscious individuals, patients managing chronic conditions, and caregivers seeking educational content for patient support, primarily within the United States.Healthination generates revenue primarily through a subscription-based model, allowing users access to premium health content and resources. The company also partners with healthcare providers and wellness brands to distribute its content, creating a B2B revenue stream alongside direct-to-consumer subscriptions. Clients typically subscribe to monthly or annual plans for exclusive content and features, with a tiered pricing structure catering to various consumer needs. Flagship offerings, such as specialized series on significant health issues, enhance the company's value proposition to both individual subscribers and institutional partners.Following its acquisition by GoodRx, Inc. in April 2021, HealthiNation aims to expand its product offerings and services. It plans to launch new health-focused video series targeting specific health conditions by early 2023. Additionally, the company is exploring expansion into international markets, particularly Europe and Asia, with a targeted launch by 2024. The recent funding will be utilized to support these initiatives, enabling HealthiNation to enhance its content library and reach a broader audience.

## Funding rounds

- Series B, Sep 30, 2008, $7.5M — Intel Capital, MK Capital
- Series A, Jan 1, 2007, $4.5M — MK Capital

## Investors

- MK Capital (https://capitalatlas.ai/funds/mk-capital) — Series A, Series B
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B