# Health Warrior

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/health-warrior

- Industry: Food
- Headquarters: Richmond, US
- Website: www.healthwarrior.com
- Total disclosed funding: $3.3M
- Latest round: Series C (May 8, 2015)
- Investors on record: 2

## About

Health Warrior, Inc. is a health-focused food company that specializes in nutritional snacks, including plant-based protein bars and seeds, catering to health-conscious consumers.Founded in 2010 in Richmond, US, Health Warrior, Inc. develops nutritious snack products aimed at promoting a healthy lifestyle. The company has been involved in 5 deals, with its most recent capital raise being a Series B funding round in October 2018, where it secured USD 3.30 mn from NRV, bringing its total amount raised to USD 3.30 mn. In October 2018, Health Warrior, Inc. was acquired by PepsiCo, Inc. for an undisclosed sum.Health Warrior, Inc. offers a diverse array of health-oriented products, notably its plant-based protein bars and superfood seeds. These snacks are formulated to provide nutritional benefits aimed at enhancing wellness and convenience for consumers seeking healthier alternatives in their diets.Health Warrior, Inc. generates revenue through direct-to-consumer sales and partnerships with retailers, facilitating access to its product portfolio. Sales channels include online platforms, supermarkets, and health food stores, with pricing strategies reflecting the brand's focus on health and nutrition.With the funds from its Series B funding round, Health Warrior, Inc. plans to expand its product line by launching new snack innovations targeted for health-conscious consumers. The company is also looking to penetrate new geographic markets, aiming for broader distribution across North America and Europe by 2020. The strategic acquisition by PepsiCo in October 2018 is expected to enhance its growth capabilities and facilitate entry into new markets.

## Funding rounds

- Series C, May 8, 2015 — VMG Partners
- Series B, Jul 18, 2014, $3.3M — NRV

## Investors

- NRV (https://capitalatlas.ai/funds/nrv) — Series B
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series C