# Health-Ade

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/health-ade

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.health-ade.com
- Total disclosed funding: $7M
- Latest round: Series B (Mar 24, 2016)
- Investors on record: 2

## About

Health-Ade LLC is a US-based company specializing in brewing kombucha, a fermented tea rich in probiotics. The company focuses on promoting gut health through a variety of flavors and healthy beverage alternatives.Health-Ade LLC, founded in 2012, is headquartered in Los Angeles, US, and is recognized for its production of kombucha. The founders, Daina Trout and Vanessa Dew, established the company with a vision for healthy beverages. In July 2025, Generous Brands LLC fully acquired Health-Ade LLC from iHeartMedia, Inc. and Manna Tree Partners for USD 5mn. The transaction is completed later in August. Health-Ade specializes in producing kombucha, a bubbly fermented tea infused with probiotics and beneficial acids. Their offerings include a diverse range of kombucha flavors available in bottles and cans, alongside gut-healthy sodas branded as SunSip. These products target health-conscious consumers, promoting gut health and wellness across various consumption occasions including casual sipping and post-workout refreshment. Health-Ade's products are distributed in the United States, Canada, and select markets in Europe and Asia.Health-Ade generates revenue through direct-to-consumer sales and partnerships with retailers. They offer subscription plans for regular deliveries, often at discounted rates. For instance, a 12-pack of kombucha is offered at a standard price with a 15% discount for subscribers. The company also engages in wholesale transactions with health food stores and supermarkets, enhancing its presence in the health and wellness beverage sector.The July 2025 acquisition will enable Generous Brands LLC to expand its portfolio and accelerate growth.

## Funding rounds

- Series B, Mar 24, 2016, $7M — CAVU Consumer Partners
- Series A, Oct 8, 2013 — First Beverage Ventures

## Investors

- First Beverage Ventures (https://capitalatlas.ai/funds/first-beverage-ventures) — Series A
- CAVU Consumer Partners (https://capitalatlas.ai/funds/cavu-consumer-partners) — Series B