# Headway Sales

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/headway-sales

- Industry: Financial Services
- Headquarters: Sacramento, US
- Website: www.acornfinance.com
- Total disclosed funding: $8.4M
- Latest round: Series A (Jan 1, 2022)
- Investors on record: 5

## About

Founded in 2017 by CEO Giri Addanki and based in California, US, Headway Sales Inc. (dba Acorn Finance), operates as a provider of a lending marketplace that offers home improvement financing for homeowners and contractors. In December 2021, Headway Sales Inc. raised USD 8.38 million in Series A funding led by MassMutual Ventures, with participation from Moderne Ventures. Accomplice, MetaProp, and Vestigo Ventures, along with other investors also participated in the round.

The company provides a platform that helps contractors and homeowners to get home improvement financing. The company offers various financing options for homeowners including home improvement, home remodeling, home repair, alternative housing, and others.   

The company plans to use the Series A funding to double its staff from 20 to 40, and to continue to upgrade its technology.

## Funding rounds

- Series A, Jan 1, 2022, $8.4M — MassMutual Ventures, Accomplice, Moderne Ventures, MetaProp, Vestigo Ventures

## Investors

- MassMutual Ventures (https://capitalatlas.ai/funds/massmutual-ventures) — Series A
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series A
- Moderne Ventures (https://capitalatlas.ai/funds/moderne-ventures) — Series A
- MetaProp (https://capitalatlas.ai/funds/metaprop) — Series A
- Vestigo Ventures (https://capitalatlas.ai/funds/vestigo-ventures) — Series A