# Headsup

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/headsup

- Industry: Software
- Headquarters: Vienna, US
- Website: www.headsup.ai
- Total disclosed funding: $6.8M
- Latest round: Seed (May 19, 2021)
- Investors on record: 4

## About

Based in Virginia, US, and founded in 2020 by Earl Lee and Momo Ong, Headsup INC., a.k.a. Headsup operates as a sales management platform that provides data analytics for businesses with their sales and revenue data to predict conversion, expansion, and churn. In September 2022, Headsup INC. raised USD 8.5 million led by 645 Ventures, with participation from Character, Firstminute Capital, and Wing.

The company provides a conversion engine that predicts conversion probability through ML (machine learning) analysis of product usage patterns and other indicators, offers top opportunities and key usage insights in the client’s CRM, syncs product-qualified leads into existing workflows, configures customer outreach across all channels from a single cockpit, and measures and iterates PQL experiments to optimize for growth and efficiency. The firm’s conversion engine is majorly used by SaaS companies with small sales teams and marketing budgets that need to quickly find ways to monetize their user base.

Headsup plans to use its proceeds from September 2022 funding to help GTM teams use data to accelerate revenue.

## Funding rounds

- Seed, May 19, 2021, $6.8M — Wing, 645 Ventures, Firstminute Capital, Character

## Investors

- Wing (https://capitalatlas.ai/funds/wing) — Seed
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Seed
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- Character (https://capitalatlas.ai/funds/character) — Seed