# Headgum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/headgum

- Industry: Business Support Services
- Headquarters: Los Angeles, US
- Website: www.gumball.fm
- Total disclosed funding: $12M
- Latest round: Series A (Mar 3, 2022)
- Investors on record: 8

## About

Based in California, US, and founded by its CEO, Marty Michael, and co-founders  Amir Cohen, Andrew Pile, Amir Blumenfeld, and Jake Hurwitz,  Headgum, Inc. trading as Gumball, operates as a software provider that connects brands to podcast hosts enabling them to advertise the brands to listeners. In March 2022, Headgum, Inc. raised USD 10 million in series A funding co-led by returning investor Union Square Ventures and new investor Good Friends, with participation from other new investors Calm Ventures, Gaingels Syndicate, Riverside Ventures, Animal Capital, and Vertical Venture Partners. Individual investors also participated in the round. As of April 2022, the company has more than 630 brands and delivered more than 16,000 host-read ads.

Headgum, Inc. offers a platform for advertisers to buy host-read ads directly from podcasters. The company allows advertisers and podcasters to browse and book available inventory, find audiences by demographic, utilize automated ad copy, vanity URLs, and coupon code distribution, manage campaigns with dashboard tools, including ad scheduling, unified script, and referral code access, and timely reminders to make ads air on schedule and airchecks uploads. It includes shows such as If I Were You Newcomers, and critically acclaimed Dead Eyes, as well as an ever-increasing Podcast Network of comedy and entertainment shows. In addition, the company has launched Headgum Studios for providing full production services to content creators.

Headgum, Inc. will use the series A funding to invest in the technology and expand its team.

## Funding rounds

- Series A, Mar 3, 2022, $6.5M — Union Square Ventures, Vertical Venture Partners, Gaingels, Craft Ventures, Riverside Ventures, Animal Capital, Calm Ventures, Good Friends
- Series A, Nov 22, 2021, $3.5M — Union Square Ventures, Vertical Venture Partners, Gaingels, Craft Ventures, Riverside Ventures, Animal Capital, Calm Ventures, Good Friends
- Seed, Jan 1, 2019, $2M — Union Square Ventures

## Investors

- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Seed, Series A
- Vertical Venture Partners (https://capitalatlas.ai/funds/vertical-venture-partners) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Series A
- Riverside Ventures (https://capitalatlas.ai/funds/riverside-ventures) — Series A
- Animal Capital (https://capitalatlas.ai/funds/animal-capital) — Series A
- Calm Ventures (https://capitalatlas.ai/funds/calm-ventures) — Series A
- Good Friends — Series A