# Haydon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/haydon

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Website: www.haydon.com
- Latest round: Series A (Dec 26, 2020)
- Investors on record: 2

## About

Based in Shanghai, China and established in 2020, Haydon is an offline retailer of international high-end cosmetics brand that provides skin care, make-up, fragrance products. Up to Sepetmber 2021, it has five offline stores including Guangzhou, Shenzhen, Hangzhou, Wuhan, which single store area is 1000 squares meters,adopting the design concept of art plus technology plus experience. The average retail of each item is RMB 395 and the transaction rate is 18%, the average monthly customer frequency of visit to the stores is 120,000 person times, and the repurchase rate is 19.3%. 

The company provides international high-end cosmetics brands in offline store, including skin care, make-up, fragrance products. The compnay determines which products to purchase after identifying the consumer tastes through big data. The current product line has covered more than 80 first-line skin cares, cosmetics, fragrance brands, over 10,000 Stock Keeping Unit(SKUs), and over 300 major brand suppliers.

The company plans to expand more than 20 offline stores, Beijing, Shanghai, Chengdu, Xi'an.

## Funding rounds

- Series A, Dec 26, 2020 — Tencent Investment, Hillhouse Investment

## Investors

- Tencent Investment — Series A
- Hillhouse Investment (https://capitalatlas.ai/funds/hillhouse-investment) — Series A