# Hawthorne Lab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hawthorne-lab

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.hawthorne.co
- Total disclosed funding: $10M
- Latest round: Series A (Apr 17, 2019)
- Investors on record: 4

## About

Hawthorne Lab Inc. specializes in innovative personal care solutions, offering a tailored selection of grooming products that fuse fragrance with functionality, catering to a discerning consumer base.Hawthorne Lab Inc. was founded in 2017 and operates out of New York, US. The company focuses on men’s grooming products, emphasizing customized scent profiles. The founders, Brian Jeong and Phillip Wong, aim to enhance the personal grooming experience. The company has completed 4 deals, with the most recent funding received on November 24, 2021, through a Series B round, raising an undisclosed amount. As of now, the company holds a valuation of USD 57.09 mn.Hawthorne provides a curated selection of personal care products designed primarily for men. Their offerings include body washes, deodorants, and colognes, all of which emphasize unique scent profiles tailored to individual preferences. Recently, they have expanded their product line to meet the increasing demand in the personal care market, targeting consumers who seek high-quality grooming solutions across urban centers in North America and select international locations.Hawthorne’s revenue model is centered around direct-to-consumer sales via their online platform, where consumers can purchase individual items or curated sets. Pricing ranges from USD 13 to USD 60, which facilitates impulse and planned purchases. The streamlined online checkout process is designed to enhance customer experience and encourage repeat transactions, while potential partnerships with retailers may broaden their distribution channels.Hawthorne Lab Inc. is focusing on expanding its product line with new offerings to be released in the upcoming year, tailored to emerging trends in personal care. Additionally, the company aims to penetrate new markets, particularly targeting international regions to broaden its consumer base by the end of 2023. The funding received in November 2021 will support these growth initiatives as the company continues to innovate within the personal grooming sector.

## Funding rounds

- Series A, Apr 17, 2019, $7.8M — FJ Labs, Imaginary Ventures
- Seed, Nov 1, 2017, $2.2M — Comcast Ventures, Founder Collective, FJ Labs

## Investors

- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Seed
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed, Series A
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Series A