# Hawken

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hawken

- Industry: Software
- Headquarters: Seattle, US
- Website: www.playhawken.com
- Total disclosed funding: $28M
- Latest round: Series B (Oct 29, 2012)
- Investors on record: 4

## About

Hawken Entertainment, Inc. develops immersive multiplayer gaming experiences, primarily known for its mech first-person shooter game, 'HAWKEN'. The company delivers engaging online gameplay, targeting a diverse player demographic.Hawken Entertainment, Inc. specializes in the development of online gaming products, particularly the mech-based first-person shooter, 'HAWKEN', which was released in 2012. The company is headquartered in Seattle, US. In March 2015, Reloaded Games acquired Hawken. The firm has raised a total amount of USD 18.00 mn through its funding rounds, with the latest being a Series B round led by Benchmark, FirstMark Capital, KongZhong, and Rustic Canyon Partners, which took place on March 16, 2015. The company's current valuation stands at USD 82.00 mn.Hawken Entertainment, Inc. is primarily known for its flagship product, 'HAWKEN', a free-to-play mech first-person shooter game designed for immersive multiplayer combat experiences. The game allows players to pilot various customizable mechs in dynamic battle environments, addressing the demand for engaging, competitive online gaming. Released in 2012, HAWKEN has attracted a diverse player base across North America, Europe, and parts of Asia, primarily targeting gamers interested in fast-paced, action-oriented gameplay. The game operates on both PC and console platforms, including Xbox One and PlayStation 4, providing various in-game items, weapons, and mechs that enhance user experience and personalization. The strategic use of free-to-play mechanics enables the company to reach a broader audience while offering additional purchasable content to enhance gameplay.Hawken Entertainment's revenue generation model is centered around a free-to-play structure, where players download and play the game at no initial cost, subsequently monetizing through in-game purchases. This model typically involves transactions for virtual currency, enabling users to acquire exclusive mechs, weapons, and cosmetic items to enhance their gaming experience. The company’s partnerships with gaming platforms like Xbox and PlayStation facilitate the distribution of its products directly to consumers, ensuring a broad reach within the gaming community. The transaction structure is designed to foster a continuous engagement with players, encouraging them to invest in premium content that enhances their gameplay while cultivating a loyal customer base. As such, Hawken's approach reflects a growing trend in the gaming industry where direct-to-consumer sales, facilitated through digital platforms, play a crucial role in revenue generation.Hawken Entertainment aims to expand its product offerings and reach new markets through strategic initiatives. The company is developing additional gaming content to further engage its existing player base while exploring opportunities in emerging markets in Asia and Europe by the end of 2025. The funding from the Series B round will be utilized to support these new product developments and market expansions, enhancing the company's ability to cater to a growing audience and improve the overall gaming experience.

## Funding rounds

- Series B, Oct 29, 2012, $18M — Benchmark, Rustic Canyon Partners, FirstMark Capital, KongZhong
- Series A, Feb 27, 2012, $10M — Benchmark, FirstMark Capital

## Investors

- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A, Series B
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A, Series B
- Rustic Canyon Partners (https://capitalatlas.ai/funds/rustic-canyon-partners) — Series B
- KongZhong — Series B