# HauteLook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hautelook

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.hautelook.com
- Total disclosed funding: $41M
- Latest round: Series C (Jun 3, 2010)
- Investors on record: 1

## About

HauteLook is an online flash sales retailer that specializes in offering discounted designer fashion and lifestyle products to consumers, making luxury items accessible at significantly reduced prices.Founded in 2007 and headquartered in Los Angeles, US, HauteLook is an online retailer that focuses on limited-time sales of upscale fashion and lifestyle products. In February 2011, the company underwent a TRADE SALE to Nordstrom, Inc. for USD 270.00 mn. CEO Adam Bernhard leads the company, which has successfully closed three deals since its inception.HauteLook offers a diverse array of discounted fashion and lifestyle products, encompassing clothing, shoes, handbags, jewelry, beauty items, and home décor. The company primarily targets families looking for stylish yet affordable options, providing access to high-quality brands through significant markdowns that typically range from 25% to 65%.Revenue generation at HauteLook is derived from both online and physical retail transactions, where customers purchase discounted merchandise. The pricing strategy includes substantial markdowns on acknowledged brands. Customers can complete purchases using various payment methods, including the Nordstrom credit card, which incentivizes repeat purchases through rewards and exclusive offers, particularly for loyalty program members.Following its acquisition by Nordstrom in 2011, HauteLook aims to enhance its product offerings and expand its market reach. The company is currently focusing on the introduction of new designer collaborations slated for launch in the coming years and is exploring expansion into new urban markets across the US. The capital raised during the TRADE SALE will support these growth initiatives, enabling HauteLook to better serve a broader customer base and increase transaction frequency.

## Funding rounds

- Series C, Jun 3, 2010, $31M — Insight Partners
- Series B, May 11, 2009, $10M — Insight Partners

## Investors

- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series C