# Haute Hijab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/haute-hijab

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.hautehijab.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Feb 11, 2019)
- Investors on record: 7

## About

Haute Hijab, Inc. is a New York-based company specializing in the design and manufacturing of stylish and comfortable hijabs and accessories for women, addressing both fashion and cultural needs.Founded in 2010 and headquartered in New York, US, Haute Hijab, Inc. focuses on creating high-quality hijabs and accessories that meet the modest fashion requirements of women. The company has successfully raised a total of USD 2.30 mn in funding, with the most recent round being a SEED round led by Cue Ball Capital on October 13, 2020, among other investors. The company has completed three deals to date, signaling its ongoing growth and investment interest. The CEO, Melanie Elturk, has been instrumental in driving the company's vision and strategy.Haute Hijab specializes in designing and manufacturing a diverse range of high-quality hijabs and accessories tailored for women who prioritize both style and comfort. Their core product offerings include various fabric types such as Premium Jersey, Everyday Chiffon, and Perfect Satin, each selected for their unique properties like breathability, durability, and comfort. These products address specific needs for modest fashion, allowing users to express their personal style while adhering to cultural and religious requirements. The brand emphasizes innovation in its underscarves, which are crafted from textiles that offer built-in skincare benefits, such as anti-microbial properties and sun protection. Haute Hijab’s products are distributed primarily in North America and Europe, aiming to serve a global clientele of Muslim women seeking fashionable and functional hijab options.Haute Hijab generates revenue through direct-to-consumer sales, primarily via its online platform. The pricing structure for individual products, such as their hijabs and underscarves, is designed to be accessible while reflecting the quality of materials and craftsmanship involved. For instance, hijabs typically range from around USD 20 to USD 50, depending on the fabric and style, while underscarves are similarly priced based on their specialized features. The company benefits from promotional campaigns and discount codes, enhancing customer engagement and driving sales volume. Additionally, Haute Hijab offers a community rewards program that encourages repeat purchases and fosters customer loyalty, further contributing to its revenue streams.Haute Hijab plans to leverage its recent funding of USD 2.30 mn raised in October 2020 to expand its product line and market reach. The company is currently designing new hijab styles and accessories, aiming for a launch in the upcoming year. Additionally, Haute Hijab intends to enter new geographic markets in Asia and the Middle East by 2023 to broaden its customer base and enhance accessibility to its products. The funding will be utilized to support these growth initiatives, ensuring that Haute Hijab can meet the evolving needs of its customers.

## Funding rounds

- Seed, Feb 11, 2019, $2.3M — Maveron, Cue Ball Capital, Ludlow Ventures, AngelList, Muse Capital, The Helm, Sinai Ventures

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Seed
- Cue Ball Capital (https://capitalatlas.ai/funds/cue-ball-capital) — Seed
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Seed
- AngelList — Seed
- Muse Capital (https://capitalatlas.ai/funds/muse-capital) — Seed
- The Helm (https://capitalatlas.ai/funds/the-helm) — Seed
- Sinai Ventures (https://capitalatlas.ai/funds/sinai-ventures) — Seed