# Haseel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/haseel

- Industry: Food
- Headquarters: Riyadh, Saudi Arabia
- Website: www.haseelapp.com
- Total disclosed funding: $6.6M
- Latest round: Series A (Mar 30, 2022)
- Investors on record: 4

## About

Haseel is a technology-driven platform that connects consumers directly with fresh produce from farms, enhancing the grocery shopping experience through convenience and a broad selection of high-quality items available for home delivery.Founded in 2018 in Riyadh, Saudi Arabia, Haseel specializes in delivering fresh produce directly to consumers. The company has undergone no notable pivots or changes since its inception. Haseel has raised a total of USD 6.6 mn across 2 deals, with its most recent funding round being a Series A in March 2022 led by Vision Ventures and including participants such as Riyad Capital and Arzan Venture Capital.Haseel offers a diverse selection of fresh fruits and vegetables, along with meat and date delivery services through its innovative application. Users can enjoy a streamlined grocery shopping experience, choosing from high-quality produce at competitive prices. The app allows for scheduled deliveries, various payment options, and is primarily focused on serving major cities in Saudi Arabia, boasting a clientele of over 400,000 users.Haseel employs a direct-to-consumer sales model, utilizing its digital platform for transactions involving fresh produce. The company also offers a subscription service, Haseel Go, which provides customers with free delivery year-round. This structure encourages customer loyalty and repeat business. Orders are placed through the app, where items are sourced from local farms and delivered in refrigerated vehicles to maintain quality.Following its Series A funding round on March 30, 2022, where Haseel raised USD 6.6 mn, the company plans to expand its services to more cities and enhance its B2B offerings. The funding will support these initiatives, aiming for broader market reach and increased operational capability.

## Funding rounds

- Series A, Mar 30, 2022, $6.6M — Riyad Capital, Arzan Venture Capital, Vision Ventures, Sky Horizon Investment

## Investors

- Riyad Capital (https://capitalatlas.ai/funds/riyad-capital) — Series A
- Arzan Venture Capital (https://capitalatlas.ai/funds/arzan-venture-capital) — Series A
- Vision Ventures — Series A
- Sky Horizon Investment (https://capitalatlas.ai/funds/sky-horizon-investment) — Series A