# Harmo Desenvolvimento De Software Ltda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/harmo-desenvolvimento-de-software-ltda

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.harmo.me
- Total disclosed funding: $8.6M
- Latest round: Series A (Sep 10, 2019)
- Investors on record: 4

## About

Founded in 2016 and based in São Paulo, Brazil, Harmo Desenvolvimento De Software Ltda, trading as Harmon Feedback Intelligence was formed by the merger of Reviewr | Customer Review Intelligence Ltda and Gorila Desenvolvimento e Customização de Software de Investimentos LTDA. As of 2020, Reviewr and Gorila will be known as, Harmo and chaired by the former CEO of Gorila, Lucas Hansel. The company operates as a provider of an online platform that integrates online reputation management with NPS®, CES, CSAR surveys thereby delivering a 360 view of customer experience throughout the entire purchase journey. Harmo has over 14 thousand monitored locations, 10 million reviews collected, and over 7 million responses collected. The company’s clients include Bob’s, Ambev, Cinemark, GPA, Saphyr Shopping Centers, and Peixe Urbano among other 60 clients. 

Harmo focuses on helping companies to manage feedback and build on consumer experience. The company’s feedback intelligence platform offers a Reputation module that helps to take control of the public reviews and turn opinions into actions, and Research Module to create a voice of the customer program using NPS® and other metrics enabling the companies to create their own surveys from customizable templates. Through the Research module, businesses can access their customer across different channels such as SMS, Email, Widget Links, and QR codes.

The company’s platform enables companies to access all reviews and delivers intelligence to understand consumer’s digital behavior regarding the brand and the RRI- Reputation Rating Index. Harmo’s services include facelift to claim all the files online with correct and standardized information, service of reviews that offer personalized answers to improve search ranking, competitors basket, CSV spreadsheet (BI), and customer journey mapping. 

The company developed a system to integrate the feedback solutions and generate revenue by offering those into monthly plans. 

The company plans on achieving BRL 2 million in sales and 200 clients in its portfolio.

## Funding rounds

- Series A, Sep 10, 2019, $8.6M — Monashees, Ribbit Capital, Iporanga Ventures, Canary
- Seed, Jul 10, 2019 — Canary

## Investors

- Canary (https://capitalatlas.ai/funds/canary) — Seed, Series A
- Monashees (https://capitalatlas.ai/funds/monashees) — Series A
- Ribbit Capital (https://capitalatlas.ai/funds/ribbit-capital) — Series A
- Iporanga Ventures (https://capitalatlas.ai/funds/iporanga-ventures) — Series A