# Hardloop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hardloop

- Industry: Internet
- Headquarters: Montreuil, France
- Website: www.hardloop.fr
- Total disclosed funding: $3.3M
- Latest round: Series B (Nov 24, 2021)
- Investors on record: 7

## About

Hardloop SAS is an outdoor retail company specializing in high-quality gear and equipment for adventure sports, including hiking, climbing, and camping, with a focus on eco-responsibility and customer satisfaction.Founded in 2015 and based in Montreuil, France, Hardloop SAS operates as a specialized retailer for outdoor enthusiasts. The company has engaged in a Series B funding round, raising EUR 1.52 million on November 24, 2021, with key investors including Banque Palatine, LCL, and Seventure Partners. The founder, Julien Jeremie, has a history of entrepreneurship, though specific details about previous ventures are not provided.Hardloop.fr is a specialized retailer focused on providing high-quality outdoor gear and equipment for various adventure sports, including hiking, trail running, climbing, and camping. The company offers an extensive range of products, including clothing, footwear, and essential outdoor accessories. Their offerings are designed to meet the needs of both beginners and experienced athletes, ensuring functionality and performance in diverse environments. Hardloop.fr emphasizes eco-responsibility in its product selection, featuring eco-conceived items alongside traditional offerings. The primary customer base includes outdoor enthusiasts across Europe, particularly in countries such as France, Germany, and Switzerland, who seek reliable and innovative gear for their adventures in nature.The revenue model of Hardloop.fr primarily revolves around direct-to-consumer sales through its e-commerce platform. The company generates income from a wide selection of outdoor products, including flagship items such as waterproof jackets, hiking boots, and specialized camping gear. Customers typically engage in one-time purchases, with the potential for volume discounts or promotional codes for multiple product purchases. Transactions are structured to support both individual consumers and professionals in the outdoor industry, allowing for diverse purchasing needs. Pricing strategies reflect competitive positioning within the market, often featuring seasonal promotions and discounts, enhancing customer acquisition and retention.In January 2022, Hardloop SAS raised EUR 1.52 million in venture funding from new investors Banque Palatine, LCL and Societe Generale Capital Partenaires, with participation from returning investors Seventure and SGPA. The funding will support upcoming product launches and enhancements in their existing range, as well as plans to expand into new markets, particularly targeting Germany and Switzerland by 2023.

## Funding rounds

- Series B, Nov 24, 2021, $1.7M — Seventure Partners, Banque Palatine, LCL, Societe Generale Capital Partenaires, SGPA
- Series A, Feb 4, 2020, $1.5M — Seventure Partners, Kima Ventures, Edelweiss, SGPA

## Investors

- Seventure Partners (https://capitalatlas.ai/funds/seventure-partners) — Series A, Series B
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Series A
- Edelweiss (https://capitalatlas.ai/funds/edelweiss) — Series A
- SGPA (https://capitalatlas.ai/funds/sgpa) — Series A, Series B
- Banque Palatine — Series B
- LCL — Series B
- Societe Generale Capital Partenaires (https://capitalatlas.ai/funds/societe-generale-capital-partenaires) — Series B