# Harbin Maiyuan Electronic Commerce Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/harbin-maiyuan-electronic-commerce-co

- Industry: Consumer Products
- Headquarters: Guangzhou, China
- Website: www.imaiyuan.com
- Latest round: Series A (Sep 9, 2015)
- Investors on record: 1

## About

Established in 2011 and based in Harbin, China, Harbin Maiyuan Electronic Commerce Co., Ltd. is an e-commerce company specializing in the production and sale of jewelry and accessories. The company has registered in more than 30 countries worldwide. In September 2019, the company raised an undisclosed amount in series A funding from new investor Capital Nuts while in December 2017, the company raised an undisclosed amount in series B funding from Tzitzit Asset.

The company's main brand is SOUFEEL, which takes beaded bracelets as its main product and also provides one-on-one custom design service for users. The brand's jewelry is made of pure 925 silver and high quality Austrian crystals. The company also creates an extremely fast supply chain through the Internet platform, connecting Chinese jewelry factories directly with foreign customers, thus allowing customers to purchase jewelry accessories from jewelry factories through the company's network.

## Funding rounds

- Series A, Sep 9, 2015 — Capital Nuts

## Investors

- Capital Nuts (https://capitalatlas.ai/funds/capital-nuts) — Series A