# Happytree Maple Water

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/happytree-maple-water

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.drinkhappytree.com/
- Latest round: Seed (Jul 1, 2014)
- Investors on record: 1

## About

Happytree Maple Water specializes in health-conscious beverages, offering organic and natural drink alternatives aimed at consumers seeking nutritious options over traditional soft drinks.Happytree Maple Water, founded in 2013 in New York, US, focuses on producing maple water beverages. The company has successfully completed one funding round, raising seed funding in July 2014. The founder's background is not specifically detailed, but they have a history in beverage innovation.The company offers a range of products primarily focused on providing health-conscious beverage options, with an emphasis on organic and natural ingredients. Their core product line includes a variety of ready-to-drink beverages that cater to consumers seeking healthier alternatives to traditional soft drinks. These beverages aim to solve issues related to high sugar intake and lack of nutritional value in conventional drinks. The products are designed for a diverse customer base, including health enthusiasts, families, and individuals looking for convenient yet nutritious beverage options. The company distributes its products across several geographical markets, particularly in North America and select regions in Europe, ensuring a broad reach to meet the demands of health-conscious consumers.The company's revenue model is structured primarily around direct-to-consumer sales, as well as partnerships with retailers and wholesalers to expand market presence. Transactions typically occur through retail channels where consumers purchase drinks individually or in multi-pack formats, enhancing convenience for on-the-go consumption. The pricing structure reflects the premium nature of their offerings, which includes flagship products that emphasize organic certifications and unique flavor profiles. Retailers benefit from purchasing at a wholesale rate, allowing them to offer these innovative beverages at competitive retail prices. This multi-faceted revenue stream not only drives sales but also fosters brand loyalty among consumers who prioritize health and sustainability in their purchasing decisions.In July 2014, Happytree Maple Water raised an undisclosed amount of Seed funding from new investor Blue Collective to support its expansion efforts. The company plans to introduce new product lines focused on innovative flavors and health benefits within the next year. Additionally, Happytree Maple Water aims to expand into new markets, specifically targeting regions in Europe and Asia by the end of 2024. The funding will be utilized to enhance product development and marketing strategies to facilitate this growth.

## Funding rounds

- Seed, Jul 1, 2014 — Blue Collective

## Investors

- Blue Collective (https://capitalatlas.ai/funds/blue-collective) — Seed