# HappyFresh

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/happyfresh

- Industry: Internet
- Headquarters: Jakarta, Indonesia
- Website: www.happyfresh.com
- Total disclosed funding: $143M
- Latest round: Series D (Jul 26, 2021)
- Investors on record: 27

## About

Founded in 2014 and based in Jakarta, Indonesia, HappyFresh, is an online marketplace that enables consumers to purchase products from various grocery stores around the city and have them delivered to their homes. The company has offices in Malaysia, Thailand, and Indonesia. In July 2021, HappyFresh raised USD 82.50 million in series D funding co-led by returning investor Naver Corp. and new investor Gafina, with participation from other returning investors Mirae Asset Global Investments and Z Venture Capital. New investors Mirae Asset Securities, STIC Ventures, STIC Investments, LB Investment and Won & Partners also participated in the round.

The company will use the July funding to add payment methods, improve user experience and increase its assortment of items.

## Funding rounds

- Series D, Jul 26, 2021, $83M — STIC Investments, Mirae Asset Global Investments, LB Investment, Z Venture Capital, Naver Corp., STIC Ventures, Mirae Asset Securities, Won & Partners, Gafina
- Series C, Mar 4, 2020, $33M — Vertex Ventures Southeast Asia & India, Mirae Asset Global Investments, Samena Capital, Majuven, Grab Holdings Inc., LINE Ventures, SMDV, Naver Corp., Singha Ventures, Neventa Capital
- Series B, Aug 31, 2016, $15M — Vertex Ventures Southeast Asia & India, Samena Capital, Endeavor Catalyst, SMDV, Koru Partners
- Series A, Sep 10, 2015, $12M — Vertex Ventures Southeast Asia & India, Wavemaker Partners, 500 Global, Ardent Capital, Asia Venture Group, Cherry Ventures, SMDV, BEENEXT, GE32 Capital, CG Partners
- Seed, Mar 10, 2015 — Wavemaker Partners, Ardent Capital

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed, Series A
- Ardent Capital (https://capitalatlas.ai/funds/ardent-capital) — Seed, Series A
- Vertex Ventures Southeast Asia & India (https://capitalatlas.ai/funds/vertex-ventures-southeast-asia-india) — Series A, Series B, Series C
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Asia Venture Group — Series A
- Cherry Ventures (https://capitalatlas.ai/funds/cherry-ventures) — Series A
- SMDV (https://capitalatlas.ai/funds/smdv) — Series A, Series B, Series C
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Series A
- GE32 Capital — Series A
- CG Partners — Series A
- Samena Capital (https://capitalatlas.ai/funds/samena-capital) — Series B, Series C
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series B
- Koru Partners (https://capitalatlas.ai/funds/koru-partners) — Series B
- Mirae Asset Global Investments (https://capitalatlas.ai/funds/mirae-asset-global-investments) — Series C, Series D
- Majuven (https://capitalatlas.ai/funds/majuven) — Series C
- Grab Holdings Inc. — Series C
- LINE Ventures (https://capitalatlas.ai/funds/line-ventures) — Series C
- Naver Corp. — Series C, Series D
- Singha Ventures (https://capitalatlas.ai/funds/singha-ventures) — Series C
- Neventa Capital (https://capitalatlas.ai/funds/neventa-capital) — Series C
- STIC Investments (https://capitalatlas.ai/funds/stic-investments) — Series D
- LB Investment (https://capitalatlas.ai/funds/lb-investment) — Series D
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Series D
- STIC Ventures (https://capitalatlas.ai/funds/stic-ventures) — Series D
- Mirae Asset Securities (https://capitalatlas.ai/funds/mirae-asset-securities) — Series D
- Won & Partners — Series D
- Gafina — Series D