# HAPPYCOW HANDMADE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/happycow-handmade

- Industry: Food
- Headquarters: Hangzhou, China
- Total disclosed funding: $10M
- Latest round: Series A (Feb 17, 2022)
- Investors on record: 2

## About

Based in Hangzhou, China, and established in 2019, HAPPYCOW HANDMADE is a catering company that focuses on providing bakery products. HAPPYCOW HANDMADE is a brands that belongs to Huanniu (Hangzhou) Catering Management Co., Ltd. The company opened 30 off-line stores with 80 square meters in Hangzhou, and has enter into takeout platform, such as Wechat mini-program, Tmall, Meituan, and Douyin.  In online platform, the company's Wexin private users reached 430,000, and the highest play volume reached 250,000 on Bilibili platform.  Moreover, the company has central kitchen, and 11 of cool refrigerated trucks. The company's founder is Mr. Zhouhong Deng who graduated culinary academy of French, who has the R&D capability accounting for weather, festival to developed new products.    

The company provides desserts, cake, dry snacks, bread, and drinks. The company's sales stock keeping units (SKUs) reached the range from 80 to 100, and launched more than 20 SKUs every month. The unit price of a customer is about CNY 60, and the repurchase rate is 76%.

The company plans to use the series A funding to expand stores, and upgrade brand.

## Funding rounds

- Series A, Feb 17, 2022, $10M — Shunwei Capital
- Angel, Jan 13, 2020 — Taiheng Investment Management

## Investors

- Taiheng Investment Management (https://capitalatlas.ai/funds/taiheng-investment-management) — Angel
- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series A