# Happy Quality Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/happy-quality-co

- Industry: Agribusiness
- Headquarters: Hamamatsu-shi, Japan
- Website: www.happy-quality.jp/
- Total disclosed funding: $0.5M
- Latest round: Seed (Feb 28, 2020)
- Investors on record: 1

## About

Based in Japan, Happy Quality Co. Ltd. engages in agricultural support services, enhancing productivity and profitability for farmers through innovative solutions and proprietary products.Happy Quality Co. Ltd. was founded in 2015 in Hamamatsu-shi, Japan. The company focuses on agricultural support and has raised a total of JPY 450 million in funding, with the latest round, a Series A, completed on March 7, 2023. Notable investors in this round include Akashi Yoshidaya Industry Co., Ltd., NST Co., Ltd., Shizuoka Ventures, and Sumitomo Mitsui Trust Panasonic Finance Co., Ltd. The company has completed five deals to date.Happy Quality offers a comprehensive suite of agricultural support services aimed at enhancing productivity and profitability for farmers. Their core product offerings include the Happy Market-In Agriculture Model, which provides essential tools and technology to help new farmers overcome challenges related to cultivation techniques. This model is designed to stabilize agricultural operations through a buy-back system based on the Complete Sale Concept. The company also develops proprietary crops, such as the low-potassium Doctor Melon and the functional food Hapitoma, specifically crafted to meet consumer health claims. Happy Quality's services extend throughout Japan, focusing on creating value in the agricultural supply chain from production to distribution.The revenue model of Happy Quality is structured around providing agricultural consulting, technology solutions, and proprietary product sales. The company engages in direct transactions with farmers who utilize their services to establish a reliable income stream through the Happy Market-In Agriculture Model. This model incentivizes farmers by securing a market for their produce before cultivation begins, effectively minimizing financial risk. Additionally, the company collaborates with retailers and wholesalers for the distribution of its branded agricultural products, like Doctor Melon and Hapitoma, enhancing its reach in the market.In March 2023, Happy Quality Japan raised JPY 450 million in a combination of equity and debt financing, which will be used for recruitment, research and development, and agritech commercialization. The company plans to introduce new products designed to address emerging agricultural challenges, while also targeting expansion into new markets across Asia by the end of 2024.

## Funding rounds

- Seed, Feb 28, 2020, $0.5M — Shinkin Capital

## Investors

- Shinkin Capital (https://capitalatlas.ai/funds/shinkin-capital) — Seed