# Happy Hacking Life

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/happy-hacking-life

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.h2l.jp
- Total disclosed funding: $2.2M
- Latest round: Series D (Aug 8, 2023)
- Investors on record: 4

## About

Based in Japan, Happy Hacking Life focuses on developing advanced wearable devices that integrate virtual reality and haptic feedback systems, enhancing user experiences across various applications.Founded in 2012 and headquartered in Tokyo, Japan, Happy Hacking Life specializes in the development of innovative haptic devices. The company has successfully completed 3 deals to date, with the most recent funding round being a Series D investment totaling JPY 54.700 mn from Okinawa Industry Promotion Public Corporation and Oval Ventures on August 8, 2023. The firm’s current valuation stands at JPY 2,952.635 mn, led by CEO Emi Tamaki, who has a background in founding other technology ventures.H2L is a technology company specializing in the development and manufacturing of advanced wearable devices that integrate virtual reality and haptic feedback systems. Their core offerings include a line of haptic devices designed to enhance user experiences in various applications, such as gaming, rehabilitation, and training simulations. These products utilize sophisticated sensors and actuators to simulate the sense of touch, providing users with a more immersive interaction with digital environments. The company targets a diverse clientele, including healthcare providers, educational institutions, and entertainment companies, serving end users such as patients undergoing physical therapy, students in learning environments, and gamers seeking enhanced experiences. H2L's products are marketed primarily in North America, Europe, and Asia, catering to a global audience keen on innovative technology solutions.H2L generates revenue through a combination of direct-to-consumer sales and B2B partnerships, focusing on their flagship haptic devices. The company engages in transactions that typically involve direct sales to healthcare facilities and educational institutions, where clients purchase devices for rehabilitation and training purposes. Additionally, H2L explores subscription models for software updates and ongoing support services associated with their products. Pricing plans for individual products are structured to reflect the advanced technology and unique capabilities they offer, positioned to appeal to both institutional buyers and individual consumers. This structured revenue model allows H2L to maintain a steady influx of revenue while fostering long-term relationships with its client base.In August 2023, Happy Hacking Life raised JPY 54.700 mn to strengthen its research system and develop its business. The company is focused on expanding its product line with upcoming innovations in wearable technologies and aims to explore new markets in Southeast Asia by the end of 2024. The recent funding will support these initiatives, empowering H2L to enhance its product offerings and reach a broader audience.

## Funding rounds

- Series D, Aug 8, 2023, $0.4M — Okinawa Industry Promotion Public Corporation, Oval Ventures
- Series A, Feb 27, 2017, $1.8M — Energy & Environment Investment, Sony Innovation Fund

## Investors

- Energy & Environment Investment (https://capitalatlas.ai/funds/energy-environment-investment) — Series A
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series A
- Okinawa Industry Promotion Public Corporation (https://capitalatlas.ai/funds/okinawa-industry-promotion-public-corporation) — Series D
- Oval Ventures (https://capitalatlas.ai/funds/oval-ventures) — Series D