# Happily Unmarried Marketing Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/happily-unmarried-marketing-private

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.happilyunmarried.com/
- Total disclosed funding: $12M
- Latest round: Series I (Aug 30, 2022)
- Investors on record: 3

## About

Happily Unmarried Marketing Private Limited, based in New Delhi, India, specializes in quirky lifestyle products that enhance consumer experiences with creativity and functionality, catering to a youthful audience seeking unique goods.Founded in 2007 in New Delhi, India, Happily Unmarried Marketing Private Limited focuses on lifestyle and consumer goods, offering innovative products that resonate with modern sensibilities. The company has executed 16 deals, with the most recent one occurring on June 9, 2023. Recently, VLCC Health Care Limited acquired Happily Unmarried for approximately INR 2 billion, entering the men's grooming segment. The founders, Rahul Anand and Rajat Tuli, have established a brand that has gained recognition in both domestic and international markets.Happily Unmarried primarily offers a diverse range of products focused on lifestyle and consumer goods. The core offerings include quirky home decor items, personal accessories, and apparel designed for a youthful audience. These products emphasize creativity and functionality, making them ideal for personal use or as gifts. The brand targets young adults and urban professionals who appreciate unique products that reflect their personalities, successfully reaching markets in India and various international regions.In the most recent year, Happily Unmarried reported a revenue of INR 12,070,074.80 and an EBITDA of INR -4,830,098.30. The revenue model is structured around a direct-to-consumer approach, leveraging online platforms for transactions. The company generates revenue through individual sales and partnerships with select retailers, enhancing brand visibility in the marketplace.The acquisition on June 9, 2023, by VLCC Health Care Limited will facilitate entry into the men's grooming segment and bolster the brand's product offerings. The recent funding will support the development and launch of new products tailored for this market. The company aims to expand its geographic presence, particularly targeting international markets to reach a broader audience.

## Funding rounds

- Series I, Aug 30, 2022, $2.1M — Info Edge (India) Limited, 360 ONE, Wipro Corporate Development/Ventures
- Series H, Feb 17, 2021, $2.8M — 360 ONE
- Series C, Jul 29, 2020, $6.7M — 360 ONE

## Investors

- 360 ONE (https://capitalatlas.ai/funds/360-one) — Series C, Series H, Series I
- Info Edge (India) Limited — Series I
- Wipro Corporate Development/Ventures — Series I