# Happiest Baby

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/happiest-baby

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.happiestbaby.com
- Total disclosed funding: $33M
- Latest round: Series B (Dec 12, 2018)
- Investors on record: 7

## About

Happiest Baby, Inc. specializes in innovative sleep solutions for infants, primarily through its FDA-authorized SNOO Smart Sleeper, designed to promote safe sleep practices and enhance the well-being of both babies and their parents.Founded in 2001 by Harvey Karp in Los Angeles, US, Happiest Baby, Inc. focuses on developing sleep solutions for infants. The company has raised a total of USD 12.23 mn in funding, with the most recent deal occurring on June 1, 2021, involving a venture funding round from Lauder Partners.Happiest Baby primarily offers innovative sleep solutions for infants, with its flagship product being the SNOO Smart Sleeper. This medical device has received FDA De Novo authorization for its unique ability to safely keep babies sleeping on their backs, reducing the risk of Sudden Infant Death Syndrome (SIDS). The SNOO mimics the soothing sensations of the womb by utilizing a combination of gentle motion and sound to calm fussing babies in under a minute. The company also provides various accessories such as swaddles, fitted sheets, and white noise devices to enhance the sleep experience for both babies and parents, targeting new parents and caregivers primarily in the United States while expanding into select international markets.Happiest Baby generates revenue through direct sales and rental options for its products, particularly the SNOO Smart Sleeper. Customers can purchase the SNOO outright or opt for a rental model, and the company also offers a subscription model for premium services through the Happiest Baby app, which tracks sleep and provides expert parenting advice. Pricing structures involve a one-time fee for the SNOO and a monthly rate for subscriptions, allowing for flexible purchasing that accommodates various consumer needs.As of June 2021, Happiest Baby, Inc. is focused on launching new products designed to enhance sleep solutions for infants, though specific details or release dates have not been disclosed. The company also aims to expand its market reach into additional international territories. The recent funding will support these initiatives, enhancing product development and market penetration efforts.

## Funding rounds

- Series B, Dec 12, 2018, $23M — Greycroft, GV, Sallfort Privatbank AG
- Series A, Sep 30, 2015, $10M — Lux Capital, Felicis Ventures, Plus Capital, Obvious

## Investors

- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- Plus Capital (https://capitalatlas.ai/funds/plus-capital) — Series A
- Obvious (https://capitalatlas.ai/funds/obvious) — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B
- GV (https://capitalatlas.ai/funds/gv) — Series B
- Sallfort Privatbank AG — Series B