# Hanzo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hanzo-2

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.hanzo.com.br
- Latest round: Series A (Dec 5, 2019)
- Investors on record: 2

## About

Hanzo is a digital commerce platform specializing in mobile applications that enhance the customer journey through customized solutions for ordering, loyalty programs, and logistics services.Founded in 2004, Hanzo operates out of Sao Paulo, Brazil, providing a comprehensive digital commerce platform. The company has engaged in one deal, most recently raising funds on December 5, 2019. The CEO, Federico Massamormile, leads the company's strategic direction.Hanzo offers a comprehensive digital commerce platform designed to streamline the customer journey through fully customized mobile applications. The platform integrates digital ordering solutions, which facilitate deliveries, pickups, and in-store orders, along with a robust customer loyalty program. Hanzo's services are tailored to enhance user experiences by leveraging data intelligence, enabling businesses to understand customer behaviors deeply, creating segmented and personalized marketing campaigns. The core offerings include a digital ordering system, a customizable loyalty program featuring various benefits like cashback and gamification, and a logistics hub that automates delivery processes. Hanzo primarily serves businesses in Brazil and other Latin American markets, showcasing its capabilities with a client base that includes both online and brick-and-mortar retailers.Hanzo generates revenue primarily through its digital commerce platform, which operates under a subscription model for businesses utilizing its services. Clients engage with Hanzo's offerings by subscribing to access the digital ordering system and the loyalty program, paying fees based on their selected service tiers and usage levels. The platform's logistics solutions and integrated payment gateways further contribute to transaction volumes, facilitating seamless financial interactions between Hanzo and its clients. By combining multiple revenue streams, including subscriptions for app development, loyalty program management, and logistics services, Hanzo effectively monetizes its technology while providing essential tools for customer engagement and retention.In December 2019, Hanzo raised an undisclosed amount of SERIES A funding led by DOT Capital, with participation from Mastercard Start Path. The funding will support upcoming product developments, including enhancements to their digital ordering system and expansions in logistics services. Hanzo is strategically targeting growth in additional Latin American markets by 2025, aiming to broaden its client base and improve service offerings.

## Funding rounds

- Series A, Dec 5, 2019 — DOT Capital, Mastercard Start Path

## Investors

- DOT Capital (https://capitalatlas.ai/funds/dot-capital) — Series A
- Mastercard Start Path (https://capitalatlas.ai/funds/mastercard-start-path) — Series A