# Hanni

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hanni

- Industry: Consumer Products
- Headquarters: Atlanta, US
- Website: www.heyhanni.com
- Total disclosed funding: $2M
- Latest round: Series A (Oct 21, 2025)
- Investors on record: 3

## About

Hanni, Inc. is a U.S.-based personal care company specializing in body care products tailored for individuals with sensitive skin, focusing on clean and effective hydration solutions. Founded in 2020 and headquartered in Atlanta, US, Hanni, Inc. develops body care products designed for sensitive skin. In April 2026, Hanni, Inc. raised an undisclosed amount of venture funding from Bold. The founder's history is not specified. Hanni operates independently and is not noted as a subsidiary of any parent company. Hanni operates within the body care segment, offering a diverse range of products designed specifically for individuals with sensitive skin. Their core offerings include moisturizing solutions such as in-shower moisturizing body balm, spray-on liquid moisturizers, weightless body oils, and no-rinse gel sticks. All products are formulated with clean, non-toxic ingredients and aim to provide effective hydration with minimal application routines. Hanni's product line has been accepted by the National Eczema Association, underscoring its suitability for sensitive skin. The company markets its products primarily in the United States and is exploring potential distribution in North America and Europe, catering to consumers seeking effective, eco-friendly body care solutions. Hanni's revenue model is based on direct-to-consumer sales through its online platform, where customers can purchase individual products or curated bundles. Key offerings such as the Splash Salve and Water Balm are priced around USD 34. The company promotes bundles that offer essential moisture products at discounted rates, which enhances customer value and includes initiatives like a 10% discount on first purchases to attract new customers. This approach positions Hanni to benefit from the growing demand for clean and sustainable beauty products, fostering a loyal customer base invested in product efficacy and ethical practices. The company will use the April 2026 funding to develop and position a premium, experiential, and simplified body care system designed for modern life.

## Funding rounds

- Series A, Oct 21, 2025, $2M — CULT Capital, Melitas Ventures, Rodeo Growth Partners

## Investors

- CULT Capital (https://capitalatlas.ai/funds/cult-capital) — Series A
- Melitas Ventures (https://capitalatlas.ai/funds/melitas-ventures) — Series A
- Rodeo Growth Partners (https://capitalatlas.ai/funds/rodeo-growth-partners) — Series A