# Hangzhou MicroIdea Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hangzhou-microidea-technology-co

- Industry: Internet
- Headquarters: Hangzhou, China
- Website: www.weinian.com.cn
- Latest round: Series B (Aug 20, 2019)
- Investors on record: 7

## About

Established in 2013 and based in Hangzhou, China, Hangzhou MicroIdea Technology Co., Ltd. operates an e-commerce platform for social and business purposes. It promotes KOL (Key Opinion Leader) through display of short videos, especially in the field of food, fashion and cosmetics. The company has completed 7 rounds of funding until 2021.

The company main business is new consumer brands, new agricultural consumption, new cultural and tourism consumption and so on. The company also provides personal design, content operation, integrated marketing, advertising monetization, and supply chain docking for brand IP, Internet products, and Internet celebrity artists.

## Funding rounds

- Series B, Aug 20, 2019 — Congbi Qiushi Investment Management, Hongfan Capital
- Series B, May 8, 2018 — Xiamen C&D Group, Sina Weibo, Chen Hai Capital
- Series A, Nov 24, 2017 — Chen Hai Capital
- Series A, May 23, 2017 — Meridian Capital, Midas Capital

## Investors

- Meridian Capital — Series A
- Midas Capital — Series A
- Chen Hai Capital (https://capitalatlas.ai/funds/chen-hai-capital) — Series A, Series B
- Xiamen C&D Group — Series B
- Sina Weibo — Series B
- Congbi Qiushi Investment Management (https://capitalatlas.ai/funds/congbi-qiushi-investment-management) — Series B
- Hongfan Capital (https://capitalatlas.ai/funds/hongfan-capital) — Series B