# Hangzhou Fenxiangjia Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hangzhou-fenxiangjia-technology-co

- Industry: Internet
- Headquarters: Hangzhou, China
- Website: www.enjoyqualityshopping.com
- Total disclosed funding: $10M
- Latest round: Series A (Oct 23, 2020)
- Investors on record: 2

## About

Established in 2018 and based in Hangzhou, China, Hangzhou Fenxiangjia Technology Co., Ltd. operates as a developer of a mobile application that provides discount coupons and cashback services for e-commerce customers.

The company’s main business is ??operating a social-driven e-commerce platform?? that integrates cross-platform discounts, affiliate marketing, and AI-powered supply chain optimization under an S2B2C model. The company’s self-developed products include ??the Fenxiang Life App?? (a one-stop hub for coupons from Taobao, JD.com, Pinduoduo, and lifestyle platforms like Meituan), ??a tiered membership system with daily rebates??. Its products are used in the fields of ??e-commerce aggregation, and social entrepreneurship??.

The company generates revenue by ??taking commissions from partnered e-commerce platforms, selling premium memberships, and licensing its AI-driven traffic distribution tools to merchants.

## Funding rounds

- Series A, Oct 23, 2020 — DCM, Xiaomi Group
- Seed, Jul 23, 2019, $10M — DCM

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Seed, Series A
- Xiaomi Group — Series A