# Handyfood Innovation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/handyfood-innovation

- Industry: Food
- Headquarters: Dublin, Ireland
- Website: www.strongroots.com
- Total disclosed funding: $18M
- Latest round: Series A (Sep 10, 2019)
- Investors on record: 1

## About

Handyfood Innovation Limited is focused on creating and delivering a variety of plant-based food solutions that cater to the growing demand for nutritious, convenient meal options.Founded in 2018 and headquartered in Dublin, Ireland, Handyfood Innovation Limited specializes in plant-based food offerings. The company has successfully raised a total of USD 18.30 mn across funding rounds, including a SECONDARY STOCK PURCHASE led by McCain Foods Limited in December 2021, during which USD 55 mn was raised. CEO Samuel ?? has guided the firm since its inception, overseeing its expansion plans.Strong Roots, under Handyfood Innovation Limited, provides a wide array of plant-based food products designed for health-conscious consumers seeking convenient meal solutions. Their product line includes frozen Cauliflower Hash Browns, Spinach Bites, and Mediterranean Loaded Fries, catering to dietary preferences such as veganism. The company targets diverse markets, including the United States, Canada, the United Kingdom, Australia, Ireland, and France, emphasizing sustainability in its production processes.The company generates revenue through direct sales to retailers and wholesalers, as well as from online and grocery store transactions. Their pricing structure is competitive within the frozen food sector, particularly for premium plant-based items, with popular products such as Cauliflower Hash Browns and Spinach Bites positioned to meet the increasing demand for convenient, health-oriented food options.Following the recent funding from McCain Foods Limited, Handyfood Innovation Limited plans to utilize the capital to broaden its market reach into new countries and establish partnerships with additional retailers. The company is focused on launching new products, although specific upcoming products have not been disclosed. The expansion strategy aims to enhance their presence in existing markets and penetrate new geographic regions effectively by leveraging the support from the latest funding round.

## Funding rounds

- Series A, Sep 10, 2019, $18M — Goode Partners

## Investors

- Goode Partners (https://capitalatlas.ai/funds/goode-partners) — Series A