# Handpickd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/handpickd

- Industry: Agribusiness
- Headquarters: New Delhi, India
- Website: www.handpickd.farm
- Total disclosed funding: $23M
- Latest round: Series A (Sep 25, 2025)
- Investors on record: 9

## About

Established in 2023 and based in New Delhi, India, A.N. Farm Assortment Private Limited, trading under the name Handpickd operates as an AI-powered omnichannel platform focused on optimizing the fruits and vegetables supply chain.

Based in New Delhi, India, and founded in 2024, A.N. Farm Assortment Private Limited, trading under the name Handpickd operates as a business-to-business-to-consumer firm that provides online delivery solutions. The company was founded by Anant Goel, Nitin Gupta, and Sahil Madan. In September 2025, Handpickd raised USD 15 million in series A funding led by investor Bertelsmann India Investments, with participation from investor Titan Capital.

Sorted provides an online delivery platform, which is an omnichannel platform that enables consumers to purchase fresh fruits and vegetables from local neighborhood stores.

The company will use the September 2025 funding to acquire talent, expand services in existing geographies, and build technology for supply chain.

## Funding rounds

- Series A, Sep 25, 2025, $15M — Bertelsmann India Investments, Titan Capital
- Seed, Jun 4, 2025, $2.5M — BEENEXT, Genesia Ventures, Stargazer Ventures, Eximius Ventures, Infinyte Club Private Limited
- Seed, Mar 21, 2023, $5M — BEENEXT, NB Ventures, Titan Capital, White Venture Capital

## Investors

- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed
- NB Ventures (https://capitalatlas.ai/funds/nb-ventures) — Seed
- Titan Capital — Seed, Series A
- White Venture Capital (https://capitalatlas.ai/funds/white-venture-capital) — Seed
- Genesia Ventures (https://capitalatlas.ai/funds/genesia-ventures) — Seed
- Stargazer Ventures (https://capitalatlas.ai/funds/stargazer-ventures) — Seed
- Eximius Ventures (https://capitalatlas.ai/funds/eximius-ventures) — Seed
- Infinyte Club Private Limited — Seed
- Bertelsmann India Investments (https://capitalatlas.ai/funds/bertelsmann-india-investments) — Series A