# HANDHUG

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/handhug

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.handhug.kr
- Total disclosed funding: $8.2M
- Latest round: Series A (May 17, 2022)
- Investors on record: 9

## About

Based in Seoul, South Korea, and founded in 2015, HANDHUG is creating a vertical commerce platform and brand with creators, including a representative service called Jelly Crew. The platform currently has 110 teams of creators, and along with the growth of the online platform, it is  operates 7 directly managed stores in major distribution networks nationwide including COEX and Hyundai Department Store. In addition to online stores, the company is connecting creators and customers through various businesses such as the Jelly Crew Market and Creator Pop-up Store.

The company operates Jelly Crew, a platform that sells graphic creators' products online and offline with main product categories such as stationery, miscellaneous goods, and overall design products.

## Funding rounds

- Series A, May 17, 2022, $6M — Hanwha Life Insurance, Innopolis Partners, Shinhan Capital, The Wells Investment, KClavis Investment
- Series A, Aug 3, 2021, $2.2M — Platinum Technology Investment, Laguna Investment, Infinitum Partners, Seoul & Partners

## Investors

- Platinum Technology Investment (https://capitalatlas.ai/funds/platinum-technology-investment) — Series A
- Laguna Investment (https://capitalatlas.ai/funds/laguna-investment) — Series A
- Infinitum Partners (https://capitalatlas.ai/funds/infinitum-partners) — Series A
- Seoul & Partners — Series A
- Hanwha Life Insurance — Series A
- Innopolis Partners (https://capitalatlas.ai/funds/innopolis-partners) — Series A
- Shinhan Capital (https://capitalatlas.ai/funds/shinhan-capital) — Series A
- The Wells Investment (https://capitalatlas.ai/funds/the-wells-investment) — Series A
- KClavis Investment (https://capitalatlas.ai/funds/kclavis-investment) — Series A