# Haloo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/haloo

- Industry: Software
- Headquarters: Ontario, Canada
- Website: www.haloo.ai
- Total disclosed funding: $9.1M
- Latest round: Series A (Jun 28, 2024)
- Investors on record: 9

## About

Established in 2019 and based in Ontario, Canada, Haloo operates as a legal technology company for trademarking services. The company was co-founded by Julie MacDonell, Sarah Ruest, and Dave MacDonell. In June 2024, Haloo raised CAD 4.7 in series A funding led by returning investor Innospark Ventures, with participation from returning investors BDC, and W Fund. New investor LOI Ventures and other unspecified investors also participated in the round.

Heirlume Inc. offers a self-serve online trademark search and registration platform for the trademark application process. The company helped Amazon sellers, skincare brands, game developers, toy manufacturers, clothing designers, local restaurants, and craft brewers benefit from the security of trademark protection.

## Funding rounds

- Series A, Jun 28, 2024, $3.4M — BDC Capital, Innospark Ventures, W Fund, LOI Venture
- Series A, Apr 1, 2024, $3.5M — BDC Capital, Innospark Ventures, W Fund, LOI Venture
- Seed, May 16, 2022, $2.2M — Inovia Capital, Prosus Ventures, Hashed Ventures, 51 Ventures, W Fund, 2 Punks Capital

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Seed
- Prosus Ventures (https://capitalatlas.ai/funds/prosus-ventures) — Seed
- Hashed Ventures (https://capitalatlas.ai/funds/hashed-ventures) — Seed
- 51 Ventures (https://capitalatlas.ai/funds/51-ventures) — Seed
- W Fund (https://capitalatlas.ai/funds/w-fund) — Seed, Series A
- 2 Punks Capital (https://capitalatlas.ai/funds/2-punks-capital) — Seed
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series A
- Innospark Ventures (https://capitalatlas.ai/funds/innospark-ventures) — Series A
- LOI Venture (https://capitalatlas.ai/funds/loi-venture) — Series A