# Halla

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/halla

- Industry: Software
- Headquarters: Burbank, US
- Website: www.halla.io
- Total disclosed funding: $5.9M
- Latest round: Series A (Jul 16, 2021)
- Investors on record: 4

## About

Based in California, US, and founded in 2016 by CEO Spencer Price, CTO Henry Michaelson, and COO Gabriel Nipote, Halla, Inc., formerly known as SHAG Enterprises, Inc., operates as a provider of an artificial intelligence-based software solution to analyze and predict customer behavior and supply chain progression. The software also provides grocery recommendations for its customers. In March 2024, Wynshop Inc. acquired Halla, Inc. from E&A Venture Capital, Food-X, SOSV, and Food Retail Ventures.

Halla offers a suite of AI-powered solutions designed to enhance the online grocery shopping experience. The company’s products include Halla Search, an NLP-based search engine that interprets shopper intent to provide relevant product results; Halla Recommend, which suggests complementary products in real time based on shopper behavior; and Halla Substitute, which identifies the most suitable replacement items based on inventory and customer preferences, improving satisfaction and reducing friction in the shopping process.

## Funding rounds

- Series A, Jul 16, 2021, $4.5M — SOSV, E&A Venture Capital, Food Retail Ventures
- Series A, May 24, 2021 — SOSV, Food-X
- Seed, Sep 15, 2020 — SOSV, Food-X
- Seed, May 15, 2019, $1.4M — SOSV, Food-X, E&A Venture Capital

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Food-X — Seed, Series A
- E&A Venture Capital — Seed, Series A
- Food Retail Ventures (https://capitalatlas.ai/funds/food-retail-ventures) — Series A