# Hakuna

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hakuna

- Industry: Internet
- Headquarters: Munich, Germany
- Website: www.hellohakuna.com
- Total disclosed funding: $4M
- Latest round: Seed (Aug 17, 2022)
- Investors on record: 3

## About

Hakuna GmbH is a Munich-based company specializing in product protection solutions that enhance customer purchasing experiences through customizable protection plans and efficient claims management.Founded in 2021 in Munich, Germany, Hakuna GmbH focuses on providing product protection services. The company has successfully raised funding through two deals, with the latest being a Seed round in August 2022, which raised EUR 4 million, led by Earlybird Venture Capital and joined by Discovery Ventures and Visionaries Club. The CEO is Sebastian Jost, who is among the founders Orhan Köroglu and Rupert Mayer. The company operates globally across over 30 European countries, reflecting its broad market reach.Hakuna offers a comprehensive product protection platform designed to enhance the purchasing experience for customers of retail businesses. The core service includes customizable protection plans for various products, providing customers with peace of mind regarding future product issues. Once a product protection plan is added, customers can easily file claims for repairs or replacements, which Hakuna facilitates within a few days. The platform supports a wide array of retail channels, enabling product protection to be offered online and offline across Europe, making it a versatile solution for businesses of all sizes. Hakuna serves a diverse clientele that includes retailers and e-commerce platforms across over 30 European countries, catering to both B2B and direct-to-consumer segments.Hakuna generates revenue through a commission-based model where partners earn a recurring margin each time customers purchase or renew a product protection plan. The company collaborates with retailers and online businesses to integrate its protection offerings into their sales processes. Although specific pricing plans for individual protection products are not disclosed, the structure typically involves customizable terms and pricing determined by retailers, allowing them to optimize margins in alignment with business strategies. This revenue model is supported by a range of services, including insurance administration and claims management, ensuring that both partners and their customers have a seamless experience when engaging with Hakuna's platform.In August 2022, Hakuna GmbH raised EUR 4 million in Seed funding with plans to utilize this capital to develop its product offerings, enhance customer onboarding, and expand globally. The company is focused on entering new markets and geographic regions, although specific regions targeted for expansion have not been disclosed. These initiatives are aimed at strengthening Hakuna's presence across Europe and improving its service delivery.

## Funding rounds

- Seed, Aug 17, 2022, $4M — Earlybird, Visionaries Club, Discovery Ventures

## Investors

- Earlybird (https://capitalatlas.ai/funds/earlybird) — Seed
- Visionaries Club (https://capitalatlas.ai/funds/visionaries-club) — Seed
- Discovery Ventures — Seed