# Haijuhui

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/haijuhui

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.haijuhui.com
- Latest round: Series A (Apr 14, 2016)
- Investors on record: 1

## About

Established in 2014 and based in Beijing, China, Haijuhui operates an e-commerce platform that provides direct purchase service of overseas furniture and household items for Chinese customers, was founded by Mr. Lu Shui and Mr. Li Lei, who have nearly 20 years of experience in the import furniture and home industry. The company's direct purchase of brand products has exceeded 200, covering high-end furniture including living room, dining room, bedroom and other different scenes of furniture goods. In April 2016, the company closed a round of pre-series A funding.

The company offers a comprehensive suite of services for the direct purchase of overseas furniture and home products. The company provides customers with a range of over 200 brands, covering various scenarios such as living rooms, dining rooms, bedrooms, as well as sanitary ware, faucets, tiles, flooring, and wallpapers. Haijuhui's services include product selection, negotiation, currency exchange, logistics, customs clearance, and installation, ensuring a seamless and cost-effective procurement experience.

The company generates revenue by providing direct purchasing services for high-end furniture and home products, charging a service fee of 15% of the product price, which includes the entire process from purchase to after-sales support, logistics, and insurance.

## Funding rounds

- Series A, Apr 14, 2016 — Pros & Partners

## Investors

- Pros & Partners (https://capitalatlas.ai/funds/pros-partners) — Series A