# Haier e-Commerce Co., Ltd of Haier Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/haier-e-commerce-co-ltd-of-haier-group

- Industry: Consumer Products
- Headquarters: Qingdao, China
- Website: www.haier.com/cn/solution/haier_solution/about_us/furniture_introduction
- Total disclosed funding: $139M
- Latest round: Series B (May 25, 2017)
- Investors on record: 4

## About

Haier e-Commerce Co., Ltd, a subsidiary of Haier Group, specializes in the design and manufacture of home appliances and consumer electronics, aiming to enhance household convenience and efficiency across global markets.Founded in 2001 and headquartered in Qingdao, China, Haier e-Commerce Co., Ltd focuses on home appliance sales and distribution. The company has undergone strategic adjustments to enhance its market presence. Aso Ameen, Christina Li, and Xin Liao serve as the current CEOs. As of May 25, 2017, Haier secured CNY 950 million in a Series B funding round led by Forebright Capital Management, indicating significant investor interest.Haier is a leading global manufacturer specializing in a diverse range of home appliances and consumer electronics. The company's core product offerings include refrigerators, washing machines, air conditioners, and kitchen appliances designed to enhance daily household tasks. Their products, such as refrigerators with advanced cooling technologies, are marketed to individual consumers, retailers, and commercial businesses across Asia, Europe, and North America, reflecting a commitment to innovation and user connectivity.Haier’s revenue is primarily generated through direct sales to consumers and partnerships with major retailers and wholesalers. The company’s flagship products, including high-efficiency refrigerators and advanced washing machines, are available through online platforms and physical retail outlets. The pricing structure aligns with the quality of their appliances, catering to a diverse consumer base, while ongoing collaborations with businesses enhance their market position in home and commercial equipment.In May 2017, Haier announced plans to utilize the CNY 950 million raised in their Series B funding round to support the development of new products and enhance market expansion strategies. The company is focused on launching innovative home appliance solutions targeting the Asia-Pacific and North American markets by 2020, aiming to improve efficiency and user experience. Recent funding will facilitate investments in research and development, crucial for sustaining their competitive edge and addressing consumer demands.

## Funding rounds

- Series B, May 25, 2017, $139M — Forebright Capital Management, TFTR Investment, HCH Capital, Dalian Hairong Hi-tech Venture Investment Fund

## Investors

- Forebright Capital Management (https://capitalatlas.ai/funds/forebright-capital-management) — Series B
- TFTR Investment (https://capitalatlas.ai/funds/tftr-investment) — Series B
- HCH Capital (https://capitalatlas.ai/funds/hch-capital) — Series B
- Dalian Hairong Hi-tech Venture Investment Fund — Series B