# Hacobu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hacobu

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.hacobu.jp
- Total disclosed funding: $16M
- Latest round: Series E (May 23, 2023)
- Investors on record: 14

## About

Hacobu, based in Japan, specializes in logistics digital transformation solutions, enhancing operational efficiency through innovative software products designed for managing transportation and logistics processes.Founded in 2015 in Tokyo, Japan, Hacobu focuses on logistics digital transformation. The company has successfully completed 13 deals, with its most recent funding round occurring on May 29, 2025, where it raised JPY 5.6 billion from investors including Mercuria Investment and JIC Venture Growth Investments. Hacobu has not pivoted its business strategy since its inception.Hacobu specializes in logistics digital transformation (DX) solutions through its flagship products: MOVO Berth, MOVO Fleet, and MOVO Vista. MOVO Berth is a truck reservation system that reduces waiting and loading times at logistics hubs, enhancing operational efficiency. MOVO Fleet offers comprehensive tracking and management services for company-owned and partner vehicles, utilizing data to solve delivery challenges. MOVO Vista digitizes dispatch and order management processes, moving away from traditional methods to more efficient digital solutions. The company serves over 850 clients across various industries in Japan, addressing logistics challenges tied to the 2024 trucking industry issues.Hacobu operates on a subscription-based revenue model for its logistics solutions, with monthly fees starting from 30,000 JPY for services like the MOVO Berth truck reservation system. Pricing varies based on the specific solutions used and the scale of client operations, facilitating direct B2B transactions with logistics providers and shippers. Revenue is structured around client engagement with the systems, reflecting a stable income stream associated with the adoption of Hacobu's innovative tools and consulting services.In May 2025, Hacobu raised JPY 5.6 billion in venture funding, intended for product development, the launch of new business initiatives, recruitment, and marketing strategies to support expansion. The company plans to release new products and expand its market presence, focusing on untapped regions and industries to broaden its reach in the logistics sector.

## Funding rounds

- Series E, May 23, 2023, $5.5M — Archetype Ventures, Sony Innovation Fund, Spiral Capital, IDATEN Ventures, Emellience Partners, Mitsubishi Logistics
- Series D, Apr 19, 2021, $8.6M — Toyota Tsusho, SMBC Venture Capital, Nomura Real Estate Asset Management, Spiral Capital, Mitsui Fudosan, JIC Venture Growth Investments, Daiwa LogiTech inc.
- Series A, Oct 28, 2016, $1.5M — SMBC Venture Capital, Visionnaire Ventures, Askul Corp, Archetype Ventures

## Investors

- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A, Series D
- Visionnaire Ventures (https://capitalatlas.ai/funds/visionnaire-ventures) — Series A
- Askul Corp — Series A
- Archetype Ventures (https://capitalatlas.ai/funds/archetype-ventures) — Series A, Series E
- Toyota Tsusho — Series D
- Nomura Real Estate Asset Management — Series D
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series D, Series E
- Mitsui Fudosan — Series D
- JIC Venture Growth Investments (https://capitalatlas.ai/funds/jic-venture-growth-investments) — Series D
- Daiwa LogiTech inc. — Series D
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series E
- IDATEN Ventures (https://capitalatlas.ai/funds/idaten-ventures) — Series E
- Emellience Partners — Series E
- Mitsubishi Logistics — Series E