# Habitual

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/habitual

- Industry: Healthcare IT
- Headquarters: London, UK
- Website: www.tryhabitual.com
- Total disclosed funding: $4.1M
- Latest round: Seed (Apr 1, 2025)
- Investors on record: 5

## About

Based in the UK, Habitual Health Ltd provides innovative weight loss solutions through personalized programs, integrating medical and dietary strategies to support individuals on their health journeys.Habitual Health Ltd, founded in 2019, is headquartered in London, UK. The company specializes in weight loss solutions, offering programs that combine medication and diet plans. Co-founders Ian Braithwaite and Napala Pratini lead the company, with Napala serving as CEO. The firm has secured a total of GBP 1 million in seed funding over four investment rounds, with the latest round occurring on April 1, 2025, led by Lexham Partners, with participation from other unspecified investors. This funding will support the company's ongoing development of its holistic health solutions.The company primarily offers two weight loss programs: a medication-based plan and a soups & shakes plan. The medication-based plan utilizes GLP-1 receptor agonists like Wegovy and Mounjaro for weight management and diabetes reversal. The soups & shakes plan is a structured, low-calorie diet designed for four months, focusing on dietary change and the establishment of healthier eating habits. Habitual Health Ltd caters to clients primarily in the UK and Europe, providing comprehensive support through its innovative app.Habitual Health Ltd generates revenue through subscription-based models for its weight loss programs. The soups & shakes plan starts at GBP 140 per month, while the medication-based plan begins at GBP 185 per month. Subscriptions include access to the Habitual app, offering daily behavioral change content and personalized support. The company collaborates with The Independent Pharmacy to ensure professional management of medication consultations and prescriptions, facilitating direct engagement with customers. In April 2025, Habitual Health Ltd raised GBP 1 million in seed funding from Lexham Partners, with participation from other unspecified investors to enhance the development of its holistic and science-backed health solutions. The company plans to introduce new product offerings and expand its market presence in Europe by targeting additional regions for growth. The recent funding will be pivotal in accelerating these initiatives, allowing Habitual Health Ltd to broaden its impact in the weight loss and health improvement sectors.

## Funding rounds

- Seed, Apr 1, 2025, $1.3M — Lexham Partners
- Seed, Jun 21, 2021, $2.8M — MMC Ventures, Seedcamp, Atlantic Food Labs, Oxford Seed Fund

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Seed
- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Atlantic Food Labs — Seed
- Oxford Seed Fund (https://capitalatlas.ai/funds/oxford-seed-fund) — Seed
- Lexham Partners (https://capitalatlas.ai/funds/lexham-partners) — Seed