# Habits

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/habits

- Industry: Business Support Services
- Headquarters: Indianapolis, US
- Website: www.usehabits.com
- Total disclosed funding: $1M
- Latest round: Seed (Nov 22, 2024)
- Investors on record: 1

## About

Based in Indiana, US, and founded in 2022 by Chief Executive Officer Chief Executive Officer Jack Boudreau and co-founders Veera Budhi, Habits Inc. operates as a developer of a matchmaking platform designed to simplify the process of finding financial advisors. In January 2025, Habits Inc. raised USD 1.1 million in pre-seed funding led by Atlanta Ventures.

Habits Inc. offers a digital platform designed to connect users with a network of vetted financial advisors. The primary service is a personalized matching system that pairs clients with advisors based on individual financial situations, preferences, and meeting styles. It allows users to share their financial overview securely through the platform, which integrates with financial accounts through Plaid, facilitating data analysis for advice. The company’s end-use cases include guidance on taxes, investing, cash flow management, and preparation for life events such as buying a home and transitioning from athletics. As of 2025, the firm offers a mobile application platform for Android and iOS smartphone users.

The company plans to use the funding from January 2025 to triple the size of the team, with hires planned across community, growth, engineering, and marketing functions. Additionally, it plans to invest further in product development, including new features for financial advisors and improved data analytics features.

## Funding rounds

- Seed, Nov 22, 2024, $1M — Atlanta Ventures

## Investors

- Atlanta Ventures (https://capitalatlas.ai/funds/atlanta-ventures) — Seed