# Habito

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/habito

- Industry: Financial Services
- Headquarters: Reading, UK
- Website: www.habito.com
- Total disclosed funding: $72M
- Latest round: Series D (Dec 22, 2021)
- Investors on record: 9

## About

Based in the UK, Hey Habito Limited operates a digital platform that simplifies the home-buying process by providing comprehensive mortgage-related services to consumers.Hey Habito Limited, founded in 2016 by founder Daniel Hegarty, in Reading, UK, specializes in simplifying mortgage applications for homebuyers. The company has undergone strategic pivots to enhance its service offerings and is not a subsidiary of any parent company. The current CEO, Ying Tan, has previously founded other ventures. In September 2022, Hey Habito Limited raised GBP 5 million in venture funding co-led by investors Augmentum Capital, SBI Holdings, and Volution Ventures, with participation from other investors Atomico, Ribbit Capital and Mosaic Ventures.Habito specializes in providing a comprehensive suite of mortgage-related services designed to simplify the home-buying process. The company’s core offerings include unbiased mortgage advice, facilitation of mortgage applications, and coordination of legal work and property surveys through an integrated online platform. By streamlining these aspects, Habito targets first-time buyers, seasoned homeowners, and individuals looking to remortgage, ensuring a user-friendly experience throughout the process.The company generates revenue by charging lenders for the mortgage advice services rendered, facilitating mortgage applications, and receiving compensation from lenders for successful referrals, all while offering services to clients at no direct cost.The company will use the September 2022 funding to keep merging its platform with its customers advice staff.

## Funding rounds

- Series D, Dec 22, 2021, $8.4M — Atomico, Augmentum, Ribbit Capital, Mosaic Ventures, Mojo.Capital
- Series C, Aug 1, 2019, $28M — SBI Holdings, Atomico, Augmentum, Ribbit Capital, Mosaic Ventures, Mojo.Capital
- Series B, Sep 14, 2017, $25M — Atomico, Ribbit Capital, Mosaic Ventures, Revolutionary (Ad)Ventures, Loric Ventures
- Series A, Dec 15, 2016, $8M — Ribbit Capital, Mosaic Ventures, Apoletto, Revolutionary (Ad)Ventures
- Seed, Oct 16, 2015, $2.2M — Mosaic Ventures

## Investors

- Mosaic Ventures (https://capitalatlas.ai/funds/mosaic-ventures) — Seed, Series A, Series B, Series C, Series D
- Ribbit Capital (https://capitalatlas.ai/funds/ribbit-capital) — Series A, Series B, Series C, Series D
- Apoletto — Series A
- Revolutionary (Ad)Ventures — Series A, Series B
- Atomico (https://capitalatlas.ai/funds/atomico) — Series B, Series C, Series D
- Loric Ventures (https://capitalatlas.ai/funds/loric-ventures) — Series B
- SBI Holdings — Series C
- Augmentum (https://capitalatlas.ai/funds/augmentum) — Series C, Series D
- Mojo.Capital (https://capitalatlas.ai/funds/mojo-capital) — Series C, Series D