# Habit Factory Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/habit-factory-co

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.habitfactory.co
- Total disclosed funding: $51M
- Latest round: Series D (Oct 15, 2025)
- Investors on record: 15

## About

Based in Seoul, South Korea, and founded in 2016, Habit Factory Co., Ltd. is a one-stop insurance management app operator company that provides insurance analysis, insurance claims, and consultation. The company released Signal Household Book's beta version in 2016 and the official version in 2017. HABIT FACTORY released Signal Planner designer app in 2018, and a customer app in 2019 followed by a selection for the Ministry of Science and Technology Information and Communication Big Data Platform and Center Project. In October 2025, Habit Factory Co., Ltd. raised KRW 35 billion in series D funding co-led by new investor Z Venture Capital and returning investor Smilegate Investment. New investors Korea Development Bank, IBK Venture Investment, and Kolon Investment, along with returning investors KB Investment and Shinhan Venture Investment also participated in the round.

The company operates Signal Planner, an insurance design usage guarantee analysis and customer management service that notifies about insurance payment at hospitals, analyzes insurance products compares them in order of lowest price, and answers insurance-related inquiries through a counseling service. Another platform operated by the company is Signal, a card consumption pattern analysis household account book app.

## Funding rounds

- Series D, Oct 15, 2025, $25M — Korea Development Bank, Shinhan Venture Investment, KB Investment, Smilegate Investment, Z Venture Capital, Kolon Investment, IBK Venture Investment
- Series C, Nov 28, 2023, $16M — Shinhan Venture Investment, KB Investment, Smilegate Investment, K-Growth, SEMA Translink Investment, Murex Partners, We Ventures
- Series B, Nov 16, 2021, $2.1M — Insight Equity Partners
- Series B, Aug 30, 2021, $6.3M — KB Investment, KB Life Insurance, Translink Investment
- Series A, Apr 13, 2020, $1.6M — SEMA Translink Investment
- Seed, Jun 1, 2016 — KB Securities

## Investors

- KB Securities (https://capitalatlas.ai/funds/kb-securities) — Seed
- SEMA Translink Investment — Series A, Series C
- KB Investment (https://capitalatlas.ai/funds/kb-investment) — Series B, Series C, Series D
- KB Life Insurance — Series B
- Translink Investment — Series B
- Insight Equity Partners (https://capitalatlas.ai/funds/insight-equity-partners) — Series B
- Shinhan Venture Investment (https://capitalatlas.ai/funds/shinhan-venture-investment) — Series C, Series D
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series C, Series D
- K-Growth (https://capitalatlas.ai/funds/k-growth) — Series C
- Murex Partners (https://capitalatlas.ai/funds/murex-partners) — Series C
- We Ventures — Series C
- Korea Development Bank (https://capitalatlas.ai/funds/korea-development-bank) — Series D
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Series D
- Kolon Investment (https://capitalatlas.ai/funds/kolon-investment) — Series D
- IBK Venture Investment (https://capitalatlas.ai/funds/ibk-venture-investment) — Series D