# Guuru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/guuru

- Industry: Internet
- Headquarters: Zurich, Switzerland
- Website: http://www.guuru.com
- Total disclosed funding: $8.5M
- Latest round: Series A (Nov 27, 2020)
- Investors on record: 10

## About

Guuru AG is a Swiss company that enhances eCommerce through its Community Advice Solution, connecting online shoppers with brand advocates and product experts for personalized shopping experiences.Founded in 2016 in Zurich, Switzerland, Guuru AG specializes in providing a Community Advice Solution that connects consumers with knowledgeable product advocates. The company has raised a total of USD 5.00 mn in funding, with the most recent deal occurring on November 27, 2020, during a Series A round led by Spark Invest and involving several other investors. The co-founders, Benno Marbach and Tonio Meier, have experience in building innovative solutions tailored to customer needs.GUURU specializes in a Community Advice Solution designed to enhance eCommerce experiences by connecting online shoppers with enthusiastic brand advocates and product experts, referred to as Guurus. This service facilitates live conversations where customers can receive personalized advice and insights tailored to their specific needs, addressing the unique challenges they face during their purchasing journey. The platform aggregates user-generated content from these interactions, enabling potential buyers to access authentic product insights from individuals who have firsthand experience with the products. GUURU's solutions are utilized by various retail sectors, including outdoor sports, home improvement, and technology, with clients spanning multiple geographical markets, including Europe and North America.GUURU's revenue model is structured around partnerships and subscriptions, allowing brands to integrate the Community Advice Solution directly into their eCommerce platforms. Businesses engage with GUURU to enhance customer engagement and satisfaction, which leads to increased conversion rates. Transactions occur when clients subscribe to access GUURU's services, which may include varying tiers of support based on the level of engagement and expertise required. The pricing structure is designed to accommodate different business sizes and needs, ensuring that both large retailers and smaller brands can benefit from GUURU's expertise. The flagship offerings of the Community Advice Solution focus on providing real-time, personalized assistance and fostering authentic customer relationships, which is critical in today's competitive retail landscape.Guuru AG plans to utilize the USD 5.00 mn raised in Series A funding to enhance its Community Advice Solution and expand its market presence. While specific new product launches are not detailed, the company is focused on enhancing its existing offerings. Additionally, Guuru aims to expand into new geographic regions, targeting markets in Europe and North America by late 2022, leveraging its funding to support these strategic initiatives.

## Funding rounds

- Series A, Nov 27, 2020, $5M — Swiss Post Communication Services, Verve Ventures, EquityPitcher Ventures, Spark Invest
- Series A, Mar 7, 2019, $2.7M — Swiss Post Communication Services, Wayra U.K., Verve Ventures, Swiss ICT Investor Club, EquityPitcher Ventures, MS Direct Group
- Seed, Jan 26, 2018, $0.9M — 3W Ventures, Swiss ICT Investor Club, QdN Partners, Gentian Investments

## Investors

- 3W Ventures (https://capitalatlas.ai/funds/3w-ventures) — Seed
- Swiss ICT Investor Club (https://capitalatlas.ai/funds/swiss-ict-investor-club) — Seed, Series A
- QdN Partners (https://capitalatlas.ai/funds/qdn-partners) — Seed
- Gentian Investments (https://capitalatlas.ai/funds/gentian-investments) — Seed
- Swiss Post Communication Services — Series A
- Wayra U.K. — Series A
- Verve Ventures (https://capitalatlas.ai/funds/verve-ventures) — Series A
- EquityPitcher Ventures (https://capitalatlas.ai/funds/equitypitcher-ventures) — Series A
- MS Direct Group — Series A
- Spark Invest — Series A