# GutCheck

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gutcheck

- Industry: Marketing/Advertising
- Headquarters: Denver, US
- Website: www.gutcheckit.com
- Total disclosed funding: $18M
- Latest round: Series D (Oct 16, 2015)
- Investors on record: 7

## About

GutCheck is a market research company that provides innovative insights and tools to help businesses understand consumer behavior, optimize marketing strategies, and enhance product development.Founded in 2009 and headquartered in Denver, US, GutCheck specializes in agile market research solutions. In October 2022, GutCheck was acquired by Toluna Holdings Limited, enhancing its capabilities in North America. The company has engaged in 7 total deals since its inception, with its most recent funding round being a VENTURE DEBT round of USD 0.50 mn, raising a total of USD 1.50 mn to date.GutCheck offers a comprehensive platform that integrates qualitative and quantitative research tools. Clients can conduct real-time market analysis, test advertisements, assess brand health, explore product innovation, and evaluate packaging effectiveness. The company serves a diverse clientele across various sectors, including consumer goods, retail, and technology, leveraging a global panel of consumers for tailored insights.GutCheck generates revenue through a subscription model and direct services that provide access to market research tools. Its flagship platform offers clients the ability to launch studies and analyze data swiftly, with a pricing structure designed for flexibility to accommodate different project sizes and complexities.Following its acquisition in October 2022, GutCheck plans to strengthen its market presence by expanding into new geographic regions in North America. The recent funding will be utilized to support the development of new products designed to enhance client engagement and insights, contributing to their growth strategy.

## Funding rounds

- Series D, Oct 16, 2015, $12M — Piper Sandler
- Series B, Jun 13, 2013, $4M — Grotech Ventures, Highway 12 Ventures, Village Ventures, Crawley Ventures
- Series A, Oct 15, 2010, $2M — Highway 12 Ventures, Village Ventures, iModerate Research Technologies, Benenson Strategy Group

## Investors

- Highway 12 Ventures (https://capitalatlas.ai/funds/highway-12-ventures) — Series A, Series B
- Village Ventures (https://capitalatlas.ai/funds/village-ventures) — Series A, Series B
- iModerate Research Technologies — Series A
- Benenson Strategy Group — Series A
- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series B
- Crawley Ventures (https://capitalatlas.ai/funds/crawley-ventures) — Series B
- Piper Sandler (https://capitalatlas.ai/funds/piper-sandler) — Series D