# GuruCollective

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gurucollective

- Industry: Logistics & Distribution
- Headquarters: Berlin, Germany
- Website: www.keatz.com
- Total disclosed funding: $22M
- Latest round: Series A (Mar 22, 2019)
- Investors on record: 7

## About

GuruCollective GmbH specializes in immersive meditation experiences through virtual reality, targeting individuals seeking innovative self-care and mindfulness solutions.Founded in 2015, GuruCollective GmbH operates from Berlin, Germany, offering immersive meditation experiences. The firm was founded by Dimitrios Ploutarchos, who has a history in entrepreneurship. The company raised EUR 12 mn in Series A funding in March 2019, led by Kanoar Ventures, and has successfully executed 3 deals to date.GuruCollective GmbH's flagship product offers an immersive meditation tool designed for virtual reality environments. Users can harness their voice to navigate through sound and visuals, experiencing meditative states. The product is marketed to wellness enthusiasts and is available internationally, including North America, Europe, and Asia, appealing to both individual users and corporate clients at various events and festivals.Revenue is primarily generated through direct transactions related to immersive meditation experiences, which are offered through VR platforms at events and exhibitions. The company collaborates with event organizers to provide tailored engagement options, operating on a B2B basis while also allowing direct access for individual users during events, contributing to its revenue streams.Following the EUR 12 mn raised in Series A funding in March 2019, GuruCollective GmbH plans to enhance its product offerings and expand into new markets. Specific strategies include launching upcoming products aimed at improving user experiences and targeting additional geographic regions for market penetration. The recent funding will be utilized to support these initiatives and ensure the successful rollout of future offerings.

## Funding rounds

- Series A, Mar 22, 2019, $14M — RTP Global, Project A, JME Ventures, Kanoar Ventures
- Seed, May 21, 2018, $7.1M — Project A, Kanoar Ventures, Atlantic Food Labs, Kraut Capital
- Seed, Sep 12, 2016, $1.6M — Project A, Gemüsering Stuttgart GmbH

## Investors

- Project A (https://capitalatlas.ai/funds/project-a) — Seed, Series A
- Gemüsering Stuttgart GmbH — Seed
- Kanoar Ventures (https://capitalatlas.ai/funds/kanoar-ventures) — Seed, Series A
- Atlantic Food Labs — Seed
- Kraut Capital — Seed
- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Series A
- JME Ventures (https://capitalatlas.ai/funds/jme-ventures) — Series A