# Guotai Huizhong

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/guotai-huizhong

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Total disclosed funding: $3.5M
- Latest round: Series A (Sep 22, 2017)
- Investors on record: 2

## About

Based in Beijing, China, and founded in 2012, Guotai Huizhong (Beijing) Sport Development Co., Ltd. was established to offer integrated marketing and advertising services for the sports sector. The company initially focused on sports event management and has expanded to include sports marketing strategy, athlete representation, business promotion for sports teams, and sports market consulting. In July 2021, the company closed a round of venture funding.

The company offers services covering sports event management, sports marketing strategy, athlete agency and representation, sports team business promotion, sports market consulting, advertising design, production and publication, public relations, organization of conferences and exhibitions and the sale of sports and cultural products.

The company generates revenue primarily through marketing and advertising service contracts, event management fees, athlete representation commissions, consulting service fees, advertising and public relations projects and sales of sports and cultural products.

## Funding rounds

- Series A, Sep 22, 2017, $3.5M — We Capital, Beijing Tangde Dingshi Investment Management

## Investors

- We Capital (https://capitalatlas.ai/funds/we-capital) — Series A
- Beijing Tangde Dingshi Investment Management — Series A