# Gummicube

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gummicube

- Industry: Software
- Headquarters: San Jose, US
- Website: www.gummicube.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Feb 12, 2015)
- Investors on record: 3

## About

Gummicube is a company focusing on App Store Optimization (ASO), enhancing app visibility and conversion rates through innovative technology solutions tailored for the Apple App Store and Google Play Store.Founded in 2009 in San Jose, US, Gummicube provides ASO services to improve app discoverability in mobile marketplaces. The company has executed 2 deals with the most recent on June 1, 2022. Gummicube's key founders are Anh Nguyen and Dave Bell, with Dave Bell serving as the current CEO. In June 2022, Gummicube was acquired by Airship Group, Inc., allowing the parent company to develop a comprehensive mobile app experience management solution. The total amount raised by Gummicube is USD 0.83 mn, primarily from the Seed funding round, which included investors such as F50 Venture Partners and Fundable.Gummicube specializes in App Store Optimization (ASO), providing a comprehensive suite of services designed to enhance app visibility and increase conversion rates in both the Apple App Store and Google Play Store. Their core offerings include proprietary technologies such as DATACUBE and Splitcube, which facilitate keyword optimization, conversion optimization, and A/B testing. By leveraging these tools, Gummicube aims to improve organic downloads and significantly reduce user acquisition costs for its clients, which range from mobile app developers to large corporations like Xerox and IMVU. The company’s solutions address the unique challenges posed by mobile app marketplaces, focusing on improving app discoverability and maximizing marketing ROI. Gummicube primarily serves clients in the United States and has established a global presence with users across various international markets, adapting its ASO strategies to the specific dynamics of different app store ecosystems.Gummicube operates on a business model that emphasizes partnerships and subscriptions, providing its ASO services through structured engagements with clients across various sectors. Clients typically enter into contracts for ongoing ASO support, which includes technology access, strategic consulting, and performance measurement services. The pricing structure is designed to accommodate varying client needs, offering customized packages based on the complexity and scope of the services provided. Flagship products like DATACUBE and Splitcube are integral to the value proposition, allowing clients to gain actionable insights that drive app growth. Revenue is generated through these subscription agreements, enabling a steady income stream while fostering long-term relationships with clients seeking to enhance their mobile app performance.Following the acquisition by Airship Group, Inc. in June 2022, Gummicube plans to enhance its product offerings and expand its market reach. The company is focused on developing new ASO technologies and services designed to improve app performance for clients across diverse sectors. Gummicube aims to penetrate additional international markets, with a specific interest in Europe and Asia by the end of 2023. The funding received from the latest Seed round will support these initiatives, enabling Gummicube to create more comprehensive solutions for mobile app management.

## Funding rounds

- Seed, Feb 12, 2015, $0.8M — Golden Seeds, Fundable, F50 Venture Partners

## Investors

- Golden Seeds (https://capitalatlas.ai/funds/golden-seeds) — Seed
- Fundable — Seed
- F50 Venture Partners — Seed